Featured Speakers:
Rachel Duncan, Sr. Manager, Consumer Data Strategy, PepsiCo
Martin Kihn, SVP, Market Strategy, Marketing Cloud, Salesforce
With the right data strategy in place, companies can maximize customer satisfaction, team productivity, and efficient growth. But how can you unlock value from customer data in real time, at scale? That’s where Data Cloud comes in. Join Salesforce and PepsiCo data experts as they discuss the future of data-driven experiences, including generative AI. In this webinar, we’ll cover:
- Trends in the market related to customer data and trust
- Recent Data Cloud release highlights and roadmap themes
- How Salesforce customers, like PepsiCo, are evolving their customer experience strategies and using Data Cloud to unlock value from first-party data — while balancing privacy and personalization