Great Wolf Lodge has always put family experiences at the center of everything they do. Now, they're using a unified platform and AI to bring that same intentionality to every digital touchpoint — turning guest data into personalized, proactive service across 24 properties and millions of interactions.
In this webinar, Dave Van Saun, VP of CRM & Ancillary at Great Wolf Lodge, joins Salesforce to share how they built a unified guest profile, are deploying Agentforce to handle inquiries, and connected service, marketing, and loyalty on a single platform — giving every Pack Member the context to deliver the right experience at the right moment.
Whether you're managing a contact center, a field team, or a distributed service operation, this session is your playbook to unify your approach and go from good service to remarkable hospitality.
Featured Speakers
Dave Van Saun
Mandy Xiao
