Turn Fan Data into 365-Day Revenue with Agentic AI

Discover how AI agents transform fan data into smarter revenue opportunities – from targeted ticketing and merch to seamless service experiences – driving loyalty and spending beyond game day. Plus, hear directly from the San Francisco Giants in a fireside chat with Joe Shapero, Senior Director, Research and CRM Strategy, as he shares tips and lessons learned from their real-world Agentforce deployment.

Attendees can expect to learn more about:

• AI-powered fan intelligence: Learn how AI agents analyze fan data to uncover personalized revenue opportunities across ticketing, merchandise, and experiences.
• Seamless service at scale: See how AI enables frictionless, responsive fan service that builds long-term loyalty.
• Targeted engagement that converts: Understand how data-driven personalization turns casual fans into high-value, repeat customers.

Walk away with a clear framework for connecting fan data to real business outcomes using AI agents to discuss further with decision makers.