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Turn Fan Data into 365-Day Revenue with Agentic AI

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Agentforce Media
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Turn Fan Data into 365-Day Revenue with Agentic AI
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Discover how AI agents transform fan data into smarter revenue opportunities – from targeted ticketing and merch to seamless service experiences – driving loyalty and spending beyond game day. Plus, hear directly from the San Francisco Giants in a fireside chat with Joe Shapero, Senior Director, Research and CRM Strategy, as he shares tips and lessons learned from their real-world Agentforce deployment.

Attendees can expect to learn more about:

  • AI-powered fan intelligence: Learn how AI agents analyze fan data to uncover personalized revenue opportunities across ticketing, merchandise, and experiences.
  • Seamless service at scale: See how AI enables frictionless, responsive fan service that builds long-term loyalty.
  • Targeted engagement that converts: Understand how data-driven personalization turns casual fans into high-value, repeat customers.


Walk away with a clear framework for connecting fan data to real business outcomes using AI agents to discuss further with decision makers.


Featured Speakers

JoeShapero
San Francisco Giants

Joe Shapero

Senior Director, Research, and CRM Strategy
San Francisco Giants
Fiaapia Findley
Salesforce

Fiaapia Findley

Director, Industry Advisor, TMT
Salesforce
WillStowe
Salesforce logo

Will Stowe

Principal, Strategic Solution Engineer
Salesforce

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