In healthcare and life sciences, where every interaction carries regulatory weight, the CRM platform isn't a legacy holdover. It's the essential governed, auditable environment where member and provider engagement happens, where compliance is built in rather than bolted on, and where teams can act with confidence.
For organizations to operate at maximum efficiency, they must first curate their data with the same rigor, quality standards, and focus as they would give a product and then deliver only the minimal, necessary, and trusted information into the flow of work. When carefully curated data meets a governed platform, it becomes a force multiplier: Teams move faster, decisions improve, and risk diminishes because what shouldn't be in the workflow never enters it. This is the discipline that separates organizations drowning in data from those actually using it.
Once those two pillars are set — a governed platform and curated data flowing through it — agentic AI stops being a leap of faith and becomes a natural next step. AI agents fit seamlessly into an ongoing, self-reinforcing process where autonomous agents can act reliably because the foundation guarantees they operate on the right data, in the right place, within the right guardrails. Join us as leaders from Highmark Health and Salesforce explore why this combination of a governed platform and Data as a Product (DaaP) matters more than ever and how to make it truly powerful.
Attendees will learn:
- Why a platform remains indispensable in regulated healthcare and how Highmark approaches governance and compliance within it
- How a Data as a Product mindset and disciplined curation multiply the value of every workflow by delivering only necessary data
- How to introduce agentic AI as the next stage of a flywheel already in motion—not a risky, bolted-on addition
Featured Speakers
Emily Iacolo
Ashif Mujib
