What separates the fastest-growing staffing firms from the rest? Increasingly, it comes down to how they run their operations — and whether their technology works as one unified system.
Burtch Works has built exactly that. Join CEO Michael Butts for an inside look at how they've made Slack the command center for their entire business — the place where their Salesforce instance lives, their AI agents operate, and their teams execute every day.
Attendees will walk away with:
1. A blueprint for running a Slack-first staffing operation — how Burtch Works connected CRM, Data Cloud, and Marketing Cloud — and made Slack the single place their team manages it all.
2. Three Slack use cases driving results at Burtch Works — real examples from recruiting, operations, and client communication that show what's possible when Slack becomes your operating layer.
3. The AI advantage, built into how you already work — how Burtch Works is deploying AI agents directly inside Slack to help teams move faster, respond smarter, and scale without adding headcount.
This session is built for staffing and recruiting leaders — recruiters, ops leaders, and revenue owners — who want a practical look at what a modern, AI-powered firm actually looks like in practice.
Featured Speakers
Michael Butts
Sara Newman
