Featured Speakers:
Gopal Sreeraman, Principal, Salesforce Loyalty, PwC US
John Rolston, Principal, Marketing & Loyalty, PwC US
Ram Machiraju, VP Product Management, Salesforce
Loyalty programs are becoming a strategic pivot for business growth. According to PwC’s 2025 Customer Experience Survey, 46% of executives say their current programs will be irrelevant in three years, putting new pressure to modernize. As customer expectations evolve, B2B and B2C businesses are rethinking how they design and scale loyalty, with new attention to platform upgrades, cross-functional KPIs, and the role of AI.
Join PwC and Salesforce in a 45-minute session to learn how industry-leading brands are:
- Responding to shifting loyalty trends and customer behaviors
- Unlocking the growth flywheel through loyalty by connecting first-party data, personalization, media networks, and payments
- Refreshing legacy programs and platforms to support enterprise growth
- Using Salesforce to modernize loyalty programs