Featured Speakers:
Bruno Cercasin, Head of Martech & Data, PicPay
Gustavo Resende, Executive Director of Marketing & Growth, PicPay
Brett Bothe, Director, Product Marketing, Salesforce
Jorja Lyons, Director, Project Management, Salesforce
The challenge in today’s marketing landscape isn’t access to first-party data, but rather integrating that data, and relevant insight, into marketing programs and messaging. Turning data into meaningful action can be the biggest hinderance to marketing growth. In fact, only 31% of marketers are fully satisfied with their ability to unify customer data sources.
Together, Marketing Cloud Engagement and Data Cloud help transform first party data into actionable insight, empowering marketers to deliver more relevant, personalized messages across the customer lifecycle. In this webinar, learn how PicPay has applied different use cases to get the most out of their data. We’ll cover how PicPay has transformed their marketing using both Data Cloud and Marketing Cloud Engagement to:
- Integrate behavioral and transactional data to improve real-time conversion
- Create and activate segments for ad campaigns
- Trigger real-time campaigns with frictionless flow between events and marketing messages
We’ll break it down so that you’ll walk away with an understanding of how to architect your data ecosystem, use cases you can build towards, and ultimately improve your marketing program output and ROI.