Featured Speakers:
Ira Williams, Chief Retail Officer, BayPort Credit Union
Jim Collins, Managing Director, Industry Advisor, Salesforce
Ben Altom, Retail Banking Solutions Specialist, Salesforce
Competition for wallet share is higher than ever, and customers don’t just want better rates — they seeking better banking experiences. As lending volumes and operational needs shift, banks can stay ahead by optimizing deposit growth. Hear how AI and Data create efficiency by identifying attractive rates, finding the right opportunities, and delivering targeted outreach.