New Year, New Email Deliverability Rules: Improve Your Email Sender Score

Featured Speakers:

Jen Kazin, Account Engagement Independent Consultant, Greenkey
Brett Bothe, Senior Product Marketing Manager, Salesforce
Karen Rieth, Senior Deliverability Consultant, Salesforce

Deliverability can seem like a puzzle — one with ever changing pieces and borders — but it doesn’t have to be a conundrum. With a few core strategies, both technical and strategic, you can set your email program up for success for the rest of the year. Together, let’s define some key terms like DMARC, SPF, and BIMI. We’ll cover components of deliverability like sender reputation, email infrastructure, and IP warming strategies. We’ll also break down how to interpret the stats and data associated with sender reputation, and how to monitor and troubleshoot. In this webinar, you’ll learn:

• About the upcoming changes from Google and Yahoo, and how they may impact your sender reputation score
• Ways to break down components of deliverability, as a concept, and develop practices to maintain program health
• How to design a strategy to manage, monitor and understand the data around deliverability