"My sales reps can't scale my business fast enough. I need a digital channel." We hear it from B2B leaders. For years, the digital channel on offer was a reorder portal bolted onto a decades-old ERP — good enough to take an order, never good enough to grow one. Meanwhile your buyers went home and shopped like it's 2026: search that works, the right price, checkout in three taps. They're done accepting less at work.
The pressure isn't new. The way out is. Sales teams are discovering that B2B starts with an edge B2C never has: you already know the buyer, the contract, the negotiated price — everything a consumer site has to guess at. That stops being an IT project and becomes a revenue engine, one the CRO owns as much as the CIO. B2B commerce always saved your reps time, then left you to figure out what to do with it. Now that time has a job: your reps become key account managers, with digital tools that let each one reach more buyers, win new customers, and drive more volume than they ever could by phone.
Join Dan Ross, Aaron Schubert and Jon Feldman from Salesforce B2B for a conversation on why B2B is about to run the play better. Leave knowing where to start.
Featured Speakers
Dan Ross
Aaron Schubert
