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Sky-High Engagement: United Airlines' Journey to Personalization with Salesforce and Movable Ink

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Featured Speakers:

Matthew Wilk, Senior Director, Alliances, Movable Ink
Colleen Sanderson, Director, Targeted Marketing, United Airlines
John Webber, Senior Manager, Targeted Marketing, United Airlines
Kathryn Charleston, Director, Solution Engineering, Salesforce
Sara Fefferman, Manager, Product Marketing, Salesforce


Amidst a whirlwind of evolving customer preferences, travel and hospitality, marketers are urgently adapting to create impactful messages that build loyalty and spur purchases.

In this discussion, see why the world’s travel leaders turn to Salesforce and Movable Ink to drive industry-leading brand experiences with data. Discover how the dynamic duo uses smart triggers segmentation for fast, personalized content creation at scale, skyrocketing customer engagement across all channels.

But that’s not all! United Airlines will reveal its path to advanced personalization. You’ll walk away with real-time pricing and loyalty data tactics that adapt instantly, enhancing customer experiences and boosting bookings and loyalty.