Get ready for an information-packed day of learning and networking. Hear insights from Salesforce executives and executives from other enterprise companies about driving innovation and success. Find out how other Trailblazers, partners, and product experts use Salesforce to connect to their customers in a whole new way.

8:00 a.m. - 5:00 p.m.

Registration and Customer Success Expo

8:30 a.m. - 9:45 a.m.


10:00 a.m. - 11:30 a.m.

Keynote: "A Celebration of Trailblazers" with Lisa Edwards, EVP, Strategic Business Operations and Customer & Partner Engagement

11:30 a.m. - 12:00 p.m.

Break in the Customer Success Expo

12:00 p.m. - 4:35 p.m.


4:00 p.m. - 5:00 p.m.

Networking Reception in the Customer Success Expo

* All sessions are first come, first served.

Keynote speaker


Lisa Edwards is the Executive Vice President of Strategic Business Operations and Customer and Partner Engagement of Salesforce.  In this role, Lisa leads a diverse, experienced team focused on enhancing Salesforce’s customer and partner engagement through a global sales and industries strategies.  She also directs world-class customer innovation and transformation teams, helping global brands reimagine their business models and execute strategies that drive growth and lasting success.  Prior to this role, she ran Global Corporate Services (GCS) and was CPO for Salesforce as the company grew from $2B to $10B, championing the digital transformation of the finance functions at Salesforce.

Prior to Salesforce, Ms. Edwards led global strategic partnerships for Visa, Inc. as SVP/Head of Global Strategic Alliances and Global IP Strategy.  There, she forged new technology partnerships and managed the Visa patent portfolio. Earlier at Visa she served in an operations role as Head of Global Corporate Services (Global Procurement, AP, Travel, Events, Real Estate, Asset Management, and Security). 

Before joining Visa she was an established entrepreneur, serving as CEO of KnowledgeX, a database startup which she led in a sale to IBM.  She also co-founded Valubond, an online fixed income exchange and subscription service, and served as President, COO, and head of the ATS (Alternative Trading System) prior to its acquisition by Knight Capital.

Ms. Edwards is fluent in Spanish, and started her career as a strategy consultant at Bain & Co. in both the US and Latin America.

She serves on the Board of Directors of Colgate-Palmolive.  She also serves on two non-profit boards: The national board of Playworks and the board of the Presidio YMCA.

Ms. Edwards graduated with a Bachelor of Arts from Stanford University and received her MBA from Harvard Business School.  She is based in San Francisco, CA.


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