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Account and Loan Origination Software

Digital Origination

Digital Origination (formerly Digital Lending) unifies your entire origination ecosystem. From loans to deposits, launch products faster and automate complex decisioning with a single, AI-powered solution built for speed and scale.

What can you do with digital origination?

Launch products faster by originating multiple journeys through a single, unified solution. Eliminate system toggling with an AI-powered solution that centralizes applicant summaries and offers built-in compliance. With out-of-the-box integrations, you can accelerate decisioning and streamline the entire application lifecycle.

Loan Origination

Streamline end-to-end loan origination for banks, credit unions, and mortgage lenders. From initial application to AI-powered underwriting and fulfillment, deliver a seamless borrowing experience across both direct and indirect channels.

Deposit Account Origination

Deliver frictionless account opening experiences using out-of-the-box templates and AI-powered workflows. Empower retail customers to onboard independently, driving deposit growth and scaling your operations without expanding headcount.

Commercial Account Origination

Transform complex B2B onboarding into a competitive advantage. Provide your commercial clients with a memorable, highly personalized experience featuring dynamic data capture and faster turnarounds to accelerate time-to-value.

Accelerate Product Management and Partner Collaboration.

Streamline your loan offerings with a centralized catalog of reusable product templates, dynamic attributes, and configurable rules for product discovery.

user interface showing digital lending product catalog

Simplify loan pricing and payment calculations through reusable pricing elements. Define pricing procedures using an intuitive drag-and-drop user interface.

user interface showing digital lending pricing

Simplify broker onboarding and attain business growth. Automate firm registration, enable intermediary led loan origination, improve collaboration, and simplify commission management.

user interface showing digital lending product catalog
user interface showing digital lending pricing

Streamline borrower applications with modern, prebuilt experiences.

Enable borrowers to go through end-to-end loan origination with Experience Cloud solutions.

user interfaces for desktop and mobile showing a loan application

Allow agents to go through end-to-end loan origination on behalf of borrowers.

user interface showing loan application with chat interface between CSR and consumer

Deploy prebuilt auto and personal loans quickly with extensible sample business data.

user interface showing pre-built loan applications

Guide borrowers through loan product discovery with Agentforce answering questions about loans, sharing interest rate and fee details, and comparing offerings.

user interface showing Agentforce suggesting loan products
user interfaces for desktop and mobile showing a loan application
user interface showing loan application with chat interface between CSR and consumer
user interface showing pre-built loan applications
user interface showing Agentforce suggesting loan products

Make faster decisions in a unified workspace with built-in automation.

Drive approval processes through automation with an expansive view of all loan applications and make decisions about loans even faster.

user interface showing loan application and underwriter console

Collect and store credit and KYC information in an out-of-the-box data model using open APIs to connect to your preferred vendor.

Automate lending solutions in workflows by configuring sophisticated rating procedures with complex lookups and calculations such as factor tables, functions, and arithmetic calculations.

Automate lending solutions in workflows by configuring sophisticated rating procedures with complex lookups and calculations such as factor tables, functions, and arithmetic calculations.

user interface showing behind-the-scenes business rules engine

Simplify complex steps in origination processes with greater control. Determine entry and exit criteria of each stage in a process and restrict stage transitions with user access – all with low- to no-code configuration.

user interface showing process timeline for loan application
user interface showing loan application and underwriter console
Automate lending solutions in workflows by configuring sophisticated rating procedures with complex lookups and calculations such as factor tables, functions, and arithmetic calculations.
user interface showing behind-the-scenes business rules engine
user interface showing process timeline for loan application

Reduce manual processes to close loans faster and increase customer satisfaction.

Generate and share loan documents with a template designer, and merge fields.

user interface showing auto loan agreement

Support end-to-end processes for secured loans, by performing ownership and lien checks, validate collateral against loan policies, and accurately track the asset's lendable value for better efficiency and compliance.

Collateral process screen showing status of documents and quick links.

Define and surface all the appropriate information to customers and capture the necessary consents.

user interface showing loan disclosures and consent

Securely capture consent from borrowers by allowing them to sign their application and store signature data in Salesforce.

user interface showing loan disclosures and consent signature capture
user interface showing auto loan agreement
Collateral process screen showing status of documents and quick links.
user interface showing loan disclosures and consent
user interface showing loan disclosures and consent signature capture

Digital Origination Software FAQ

Digital origination is a modern approach to streamline loan and deposit account applications and underwriter approval processes. It reduces the need for applicants to contact banks over the phone or in person by providing online application experiences.

Digital origination allows banks and lenders to consolidate point of sale, and multiple product origination systems including loan and deposit accounts into a single unified solution, reducing the number of separate tools needed to pay for and maintain. Digital origination also speeds the decisioning process with automation.

Talk to your Salesforce account team or consultant to learn more about Salesforce Digital Origination.

Users at banks and lenders can improve efficiency and reduce risk by reusing business processes and automating document generation and workflows. Additionally, get started quickly using prebuilt applications for both structured and unstructured loans such as auto, HELOC, or personal loans and deposit accounts.

Choose the origination solution that's right for you by evaluating the individual needs of your business. Digital origination enables you to provide modern, online experiences for your applicants, automate underwriter experiences, and speed approval decisions. See details on Salesforce Digital Origination here.

Yes. Digital Origination is a comprehensive loan origination software designed to manage the entire lifecycle of both secured and unsecured loans. By unifying application intake, risk assessment, and fulfillment into a single solution, it allows financial institutions to automate complex decisioning and accelerate time-to-market for new lending products.

Yes. In addition to lending, the solution functions as an agile account origination software for consumer deposit accounts and commercial accounts. It streamlines the onboarding process, simplifies data collection, and ensures built-in compliance, enabling banks to provide a frictionless, "digital-first" experience for customers opening new accounts.