Mobile shopping is exploding. By the end of the year, phones will account for more than 60%t of digital growth. In fact, most customers will interact with your brand for the first time from a mobile device.

Alas, many retailers still design their sites for desktop users, leaving mobile shoppers behind. To increase conversion rates and ensure growth, you must embrace mobile site design and provide a truly mobile-first shopping experience. These six best practices will help.
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