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2025 Retail Predictions: A Focus on Customer Engagement

Featured Speakers:

Matt Ezyk, Senior Director of Engineering, Ecommerce, Hanna Andersson
Michelle Grant, Director of Industry Insights, Salesforce

In 2025, shopping will be less about transactions and more about boosting engagement with shoppers. In fact,28% of shoppers say the primary reason to shop in stores is to enjoy the experience. To deliver on fun and enjoyable experiences, retailers will embrace unified commerce as a basis for their operations, which will enable them to build shopping agents, deliver personalized in-store retail media experiences, gamified loyalty programs, and reach Gen Z in new ways. We’ll discuss the following:
  • Unified commerce will unlock new AI capabilities
  • Retailers will build shopping agents for consumers
  • Retail media strategies will focus on in-store opportunities
  • Gamification will be table stakes for loyalty programs
  • Retailers will explore new ways to reach Gen Z

 

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