Healthcare organizations are under growing pressure to meet rising patient expectations while managing overwhelmed access and service teams. It’s no longer enough to rely on traditional contact center models. Patients expect fast, personalized, and seamless digital experiences — and the organizations that deliver will be the ones that lead.

Join Salesforce and a leading healthcare provider for an inside look at how they built a more efficient, patient-first access center using AI and a unified digital strategy. You’ll hear firsthand how they empowered their service teams, improved access for patients, and streamlined operations — all on a single platform that connects directly to their EHR.

What you’ll learn:

• What’s driving the shift in patient access and service expectations
• Why healthcare organizations need a modern digital strategy for access
• How AI is being used today to make contact centers more efficient
• Lessons and results from a real-world implementation in a patient access center
• Steps to start modernizing your own patient service strategy