Asymbl Scales Like a Company 10x Their Size with Agentforce
Asymbl sees $1.5M in cost savings while increasing prospect engagement 427% by adding Agentforce Sales to their team.
Asymbl sees $1.5M in cost savings while increasing prospect engagement 427% by adding Agentforce Sales to their team.
Founded in 2023, Asymbl➚➚ has experienced rapid growth by implementing digital workers alongside their humans to deliver a hybrid workforce that is seeing measurable results.
In 2025 Asymbl entered a period of explosive growth and realized traditional hiring couldn’t keep up. As demand surged across inbound and outbound channels at Asymbl, a lone sales development representative (SDR) was overwhelmed by managing hundreds of prospects. The team needed a way to maintain personalized sales experiences while dramatically increasing capacity without simply adding more headcount.
Asymbl wanted to meet this demand head-on by turning more interest into more business, without incurring more overhead from throwing people at the problem.
They scrutinize every technology investment beyond just license costs, looking at implementation expenses, the "swivel chair effect" of switching between systems, and ongoing maintenance overhead.
For instance, Asymbl had invested in an external sales management tool for call recordings, transcripts, and deal analysis, not realizing their Salesforce license already included Conversation Insights with the same capabilities. The external tool captured call transcripts and summaries, but this data remained disconnected from Salesforce, where the team actually worked. With both systems capable of tracking deals, activities, and conversations, the team struggled to determine which to use as the source of truth. Operations were further fragmented by manual partner management processes using isolated spreadsheets and presentation decks.
"The real magic is in the partnership between our digital and human SDR. Together they operate as one team, adapting in real time and letting us act like a company 10x our size while keeping costs in check and our people energized."
Brandon MetcalfCEO and Founder, Asymbl
Driving a 24/7 Revenue Engine with Agentforce Sales
By centralizing all customer data and contracts within Salesforce, Asymbl eliminated the friction of third-party tools and empowered a 24/7 Digital Workforce. Their AI agent, Theodore, manages high-volume prospecting and autonomous lead nurturing directly within Asymbl’s existing workflows. Theodore serves as a force multiplier that works around-the-clock alongside human SDRs to ensure no lead goes cold.
Theodore operates directly within Asymbl's existing Sales Cloud setup, accessing the same lead scoring, opportunity management, and customer data that human reps use. This integration means Agentforce can engage prospects with the same contextual awareness and messaging consistency as seasoned team members while automatically updating records and maintaining data quality in real time.
Asymbl's sales team can also activate Theodore anytime they want to pursue specific accounts, which accommodates Asymbl's complex sales processes across their three business lines. Different opportunity record types, sales paths, and forecasting models ensure each business unit can operate according to their unique cadence while upholding enterprise-wide visibility.
Slack integration eliminates the swivel chair effect across the organization
Asymbl's entire workforce lives in Slack, and the integration with Salesforce has proven to be game-changing. Team members can update Salesforce records directly from Slack and vice versa, eliminating the need to switch between platforms. Account Engagement handles lead nurturing and scoring while Conversation Insights replaced their previous expensive sales management tool, consolidating call analysis within Salesforce, where the team actually works.
For every major initiative rollout, Asymbl creates dedicated Slack hubs containing videos, training materials, and documentation in one centralized location. This approach helps ensure smooth adoption while maintaining their philosophy of giving sellers the tools they need to be successful.
"We have a deep belief in asking, 'How do we centralize? How do we simplify? How do we really focus on the workflow? And where do our employees work?' The connection between Slack and Salesforce is game-changing for us."
Brandon MetcalfCEO and Founder, Asymbl
Asymbl achieved its goal of operating like a company 10 times its size by consolidating its operations in one unified platform. With Agentforce, Asymbl has been able to see extraordinary results, including faster response times, higher lead conversion rates, and an ROI of 3,789%.
With real-time data and deep product knowledge, Teddy holds intelligent, relevant conversations that mirror a seasoned sales development representative’s approach working 1000+ leads a week. Teddy directly solves the capacity constraint that left hundreds of prospects underserved while also addressing the challenges of overwhelmed SDRs, allowing the human SDR focuses on strategic, relationship-based outreach that requires nuanced account planning.
The seamless integration between Agentforce and Sales Cloud creates a learning environment for both digital and human team members. Sales reps review Theodore's email communications during weekly coaching sessions, gaining insights into different messaging approaches and improving the effectiveness of their own outreach.
Into the Future: Scaling Growth Without Scaling Headcount
Asymbl is implementing Partner Cloud to replace manual partner management processes that previously relied on spreadsheets and presentations. Before using Partner Cloud, Asymbl's Head of Partnerships, James Phillips, said every partner launch felt bespoke and prevented the systematic approach needed to scale their ecosystem across affiliate partners, integrations, and strategic alliances.
Built on the Salesforce Platform, Partner Cloud naturally integrates with all Salesforce tools, uniting partner management with existing sales operations and enabling unified reporting across all revenue-generating activities.
Partners will also be able to access personalized portals with automated reminders for key milestones, training requirements, and goal tracking. The platform automates partner onboarding, enablement, and tier management while providing partners with secure access to co-selling materials and technical documentation. All of this happens within the same centralized hub where Asymbl's go-to-market team already operates.
The company plans to implement a scoring system that rewards partners for vertical expertise, co-sponsored events, and thought leadership contributions. This ensures partners who demonstrate value in specific areas like healthcare or retail can achieve higher tiers and unlock additional co-marketing investments, even when pure revenue numbers don't reflect their full contribution.
Looking ahead, Asymbl plans to deploy multiple specialized Agentforce agents, one focused on software applications and another on consulting services, while expanding into sales coaching and website engagement. With a goal to have 30% of output per person delivered by their digital teammate in the next year, Asymbl demonstrates how Sales Cloud's foundation supports innovative workforce strategies that drive growth and efficiency while maintaining financial discipline.
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