Agentforce Marketing helps public sector organizations communicate, engage, and build better relationships with constituents, stakeholders, and employees. Built directly on the deeply unified Salesforce platform, Agentforce Marketing empowers your team to create better experiences from campaigns to personalized messages.
Step through the guided tour by clicking on the tabs below.
Agentforce Marketing is built directly on the Salesforce platform, which means that all of the data within your CRM is directly accessible and ready to activate across your communication channels. Data from your marketing campaigns will flow directly into the CRM as well, which means you will have a single source of truth to connect every touchpoint with your constituents and stakeholders without complicated data integrations.
Next: Click on "2. Automate Experiences"
Your constituents will be able to interact with you as a single entity vs. siloed departments. You'll be able to measure marketing's impact on awareness and improve every moment of engagement. With Flow for Marketers, you easily automate every touchpoint across every department to build better journeys using Agentforce Marketing.
Next: Click on “3. Build Campaigns Faster”
With trusted AI and agents securely grounded in your data and metadata, you'll be able to save time on every step of the campaign process. You can use natural language prompts to generate marketing briefs, content, and constituent journeys. Then, improve performance and spend with actionable insights that are automatically surfaced with AI within Agentforce Marketing.
Next: Click on “More…” then “4. Manage Constituent Preferences”
Manage how interactions inform and impact agency customer experience. Use web forms to manage subscription preferences and gather information on language, region, topics of interest, and more. This is vital for building a complete constituent profile within Agentforce Marketing.
Next: Click on “More…” then “5. Personalize Content with AI”
Build landing pages, microsites, mobile push pages, and social tabs. Easily generate content using drag-and-drop elements and intuitive AI prompts, then publish with a single click. Agentforce Marketing uses AI to accelerate content creation for public service messaging.
Next: Click on “More…” then “6. Build Audiences Easily”
Segment Creation uses natural language prompts to help you cut through the noise of your data. But more importantly, makes it easier than ever to use the tool. All you have to do is describe what you want, and Einstein will pull the segment for you. No clicks, no code, and humans are always in the loop. This means marketers can always adjust and tweak segments so you can target exactly who you mean to with Agentforce Marketing.
Next: Click on “More…” then “7. Integrate Customer Touchpoints”
Identify the moments that define the citizen experience, and use them to power 1-to-1 relationships. Harness all of your customer data from any source based on attributes to build personalized messaging and continually adjust paths based on current and predicted behavior within Agentforce Marketing.
Next: Click on “More…” then “8. Deliver Dynamic Content”
From preventative care to urgent updates during wildfires and keeping an applicant informed of the latest status updates, Agentforce Marketing makes it easy to personalize communications. Create multiple variations of the content to communicate to constituents and stakeholders based on their unique attributes. For example, with Data 360 as the foundation, public sector marketing specialists can easily target, segment, and deliver content to surface the right message at the right time.
