Automate complex decisions with Salesforce Business Rules Engine.
Automate complex, high-volume business decisions, ensuring consistent, compliant, and scalable rule execution across all workflows.
What is Business Rules Engine?
Business Rules Engine is a high-performance, declarative solution for automating complex decision-making. It allows you to define, execute, and manage complex rules like pricing, eligibility, and scoring, ensuring agility and compliance with low-code.
Lookup Tables
Manage complex lookups at enterprise scale.
- Simplify logic management. Replace unmanageable spreadsheets with performant Decision Tables. Handle massive volumes of rules effortlessly for scenarios like rate cards or shipping zones.
- Execute high-volume lookups instantly. Don't let data volume slow you down. Configure tables to accept multiple inputs and return precise outputs without performance degradation.
- Audit-proof your business logic. Eliminate guesswork with built-in versioning. Track effective start/end dates for every entry to ensure you can always verify exactly which rule or price was active at any point in time.
Expression Sets
Visually design rules for seamless decision-making.
- Visually configure complex conditions. Orchestrate complex business rules with a drag-and-drop canvas. Combine multiple data sources and calculations to handle intricate decision logic without coding.
- Accelerate logic deployment. Automate decision-making with prebuilt templates and reusable logic blocks. Create a single source of truth for common rules that can be deployed instantly across multiple workflows.
- Execute rules with precision. Execute the right rule at the right time. Associate rules with context definitions and tags for accurate execution. Maintain strict quality control by simulating policies prior to launch.
Decision Explainer
Explain the "why" behind every automated outcome.
- Explain every outcome. Generate clear, human-readable rationales for why a specific rule fired, effectively satisfying regulatory mandates like GDPR and internal audits.
- Build trust with users. Empower customer service agents to explain automated approvals or rejections to customers with confidence, reducing dispute resolution times.
- Accelerate audit compliance. Capture comprehensive execution logs for every transaction. Trace decision paths back to the source logic to streamline internal and external audits.
Seamlessly add automated decision-making to any process.
Embed powerful logic engines directly into your workflows and external systems.
- Omniscripts and Integration Procedures. Streamline end-to-end user journeys by embedding business rules into Omniscripts and Integration Procedures. Deliver instant, precise outcomes directly within your customer-facing interactions.
- Salesforce Flow via invocable actions. Bring intelligent decision-making into your existing Salesforce workflows. Use prebuilt actions within Flow to automate complex tasks like approval routing or risk scoring, all without starting from scratch.
- Connect API. Maintain a single source of truth for your business rules, even outside of Salesforce. Use our APIs to connect your logic to external websites, mobile apps, and portals to ensure consistent decisions everywhere.
Why choose Business Rules Engine?
Outperform legacy hard-coded systems with low-code agility.
Agile Decision Logic
Easily configure and update complex eligibility, pricing, and qualification logic without coding, using declarative visual tools.
Enterprise-Grade Consistency
Ensure rules are applied uniformly across all channels—desktop, customer self-service, and back-office processes.
Operational Transparency
Provide clear audit trails and explanations for every automated decision to maintain compliance and trust.
Industry-Specific Workflows
Launch faster with prebuilt rule templates for every industry, rather than building generic logic from scratch.
Extend prebuilt use. cases and create net-new decision logic for every industry
View all Industries:
Financial Services
- Automated Underwriting Rules
- Loan Eligibility Scoring
- Claims Auto-Adjudication
- Credit Risk Assessment
Healthcare & Life Sciences
- Patient Triage and Intake Rules
- Prior Authorization Logic
- Benefits Verification
- Care Plan Eligibility
Communications
- Volume-Based Pricing Tiers
- SLA Breach Detection
- Compatibility Checks
Manufacturing
- Warranty Claim Validation
- Dealer Rebate Calculations
- Asset Maintenance Rules
- Supply Chain Routing
Automotive
- Vehicle Configuration Rules
- Service Contract Eligibility
- Fleet Discount Logic
Consumer Goods
- Trade Promotion Pricing
- Order Volume Discounts
- Visit Prioritization Rules
Media
- Content Licensing Rights
- Ad Targeting Logic
- Subscription Renewals
- Royalty Calculations
Education
- Financial Aid and Scholarship Calculation
- Admissions Scoring and Eligibility
- Transfer Credit Evaluation
Nonprofit
- Grant Funding Allocation and Scoring
- Program Beneficiary Qualification
- Volunteer Skills Matching
Energy & Utilities
- Usage Rate Calculations
- Outage Prioritization Logic
- Service Plan Eligibility
- Energy Efficiency Scoring
Business Rules Engine (BRE) Pricing
Flexible options to match your scale.
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Business Rules Engine (BRE) FAQs
The Business Rules Engine (BRE) is a declarative decisioning tool that allows organizations to define and manage business logic without custom code. It centralizes rules—such as eligibility, routing, scoring, or recommendations—so they can be updated quickly and applied consistently across experiences.
Business Rule Engine is built for admins, analysts, and operational teams who need to maintain logic as business requirements evolve. Technical users can extend or integrate it when needed, but most updates can be completed without writing code.
Yes. Rules configured in the BRE can be invoked from Omniscripts, Flexcards, Integration Procedures, and Agentforce actions—ensuring consistent decisioning across web, mobile, and agent experiences.
The BRE includes versioning and testing capabilities that allow teams to review, validate, and promote rule updates through standard governance processes. This supports auditability and controlled change management.
Yes. The BRE supports multi-variable rules, nested logic, lookup tables, and scoring models. It is designed to handle high-volume, real-time decisioning across industries and use cases.
Organizations use BRE for eligibility checks, service routing, triage and prioritization, risk scoring, pricing logic, recommendations, and other repeatable decision frameworks that benefit from centralized, low-code configuration.