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Key Partnership Milestones
Your path to partnership is mapped out for you. These milestones will guide you from your initial idea to a distributable solution.
Milestone One: Get to Know the Partnership
We offer three partnership models — choose the one that fits your needs:
Expand your reach quickly. Use APIs or MCPs to expose the external data or services customers already value.
Make your IP part of trusted customer workflows. Add actions and skills close to Salesforce context, orchestration, and approvals.
Run the full Salesforce engine under your own brand. Extend your native IP across more agents and surfaces.
Milestone Two: Build Your Solution
Scale your IP across 21M+ users with Salesforce Platform. Build once as trusted, governed capabilities that meet customers wherever they work. We help you turn every customer intent into your next acquisition.
Stop building alone. We handle the infrastructure, security, and integration plumbing so your team can focus entirely on your core product. Accelerate development and ship updates instantly with our AI-native stack.
Milestone Three: Prepare Your Go-to-Market Strategy
The AgentExchange ecosystem provides a unified route to market, equipping you with the tools to build a storefront, manage operations, and execute a commercial strategy that turns innovation into sustainable business growth.
Build your AgentExchange listing
Create a compelling storefront that clearly communicates your value, differentiators, and pricing to drive customer engagement and lead generation.
Manage your business through the partner console
Utilize the Partner Console as your central operational hub to track listing performance, manage updates, and configure lead capture as your business scales.
Define your pricing strategy
Evaluate whether a Paid, Free, or Paid Add-On model best aligns with your long-term commercial goals and customer experience requirements.
Be sure your pricing model is accurate and transparent to build trust and set the right expectations for your customers.*
Two-part Approval Process
- Business approval: We confirm your pricing model (Free, Freemium, Paid, Paid Add-On) aligns with our program policies and AgentExchange standards.
- Technology review: We verify your listing details match your solution type and that your package or integration is correctly linked and meets our partner branding guidelines.
Building on native code or embedded frameworks? Go with our revenue-share model, formalized through a Partner Application Distribution Agreement (PADA). Integrating via APIs only? You may qualify for the Connector Program with a fixed annual fee.
Your PADA must be signed before you can submit your solution for Security Review.
*Free solutions are fully free for customers, with no fees collected by partners or third parties.
Milestone Four: Review and Publish Your Solution
Trust is our #1 value, so every AgentExchange solution must meet established security standards before going live. Security Review validates that your solution was built with security in mind and it's a differentiator with enterprise buyers. At this stage, you'll have completed three reviews in total:
Business
Listing, pricing model, and commercial readiness
Technology
Packaging, connection, and representation in AgentExchange
Security
That your solution is designed and implemented to security standards
Milestone Five: Grow Your Business
Publishing is just the start. To stay in good standing, you must report revenue (this is a contractual obligation). How you report depends on your commercial model:
AgentExchange Commerce Layer
Reporting is automated as part of the transaction workflow.
Channel Order Application (COA)
Report in accordance with your commercial agreement.
Connector Program
Submit a utilization audit instead of per-transaction reporting.
*The PADA formalizes our commercial relationship and gives you the green light to bring your solution to market.
Ready to become a Salesforce Partner?
Apply to become a partner today and go from exploration to execution.