Cross-Channel Marketing
Imagine if your cross-channel marketing platform reacted to your customers, and turned one-way marketing channels into two-way conversations at scale.
The best customer experiences are created with Marketing Cloud.
Make customer-driven experiences your competitive advantage.
Discover why brands choose Marketing Cloud to build customer relationships and drive loyalty through better experiences across connected marketing channels.
Unify everything you know about your customers
Generate a holistic view of your customers for segmentation, real-time triggered experiences, and personalized marketing moments.
Simplify cross-channel management
Activate every marketing channel with a single orchestration tool across email, SMS, web, and digital advertising.
Create and monitor campaigns with Agentforce
Use Agentforce to build compelling campaigns and have conversations with your customers, all grounded in your brand’s data.
What can you do with Marketing Cloud?
Marketing Cloud gives your team what they need to learn about your customers, unify your channels, and optimize customer journeys.
Understand your customers to have better conversations
No two customers are the same. Gather the context you need to learn about your customers and personalize their experiences at scale.
The end of "do-not-reply". Turn traditionally one-way marketing channels into active channels where customers get personalized answers from AI agents.
Use 1st party data across every source and interaction to build a single view of what each customer cares about.
Use plain-english descriptions to build audiences without complicated SQL.
Make channels work better together
Connect every marketing channel with a single tool to build consistent, contextual experiences and simplify campaign management.
Break down channel silos and manage your Email, Mobile, and Digital Advertising channels on a single platform.
Use data from any of your connected sources to make instant, relevant personalization decisions that align to your customer and business objectives.
Build audiences, create content, and activate your message across every channel— all from one platform.
Launch campaigns that optimize themselves
Powerful agents and automated testing tools ensure you know what’s working and what’s not.
Agents autonomously evaluate your journeys to find the best fit based on a customer’s behavior, preferences, and your business goals.
Continuously monitor and take action on campaigns to adjust message paths, frequency, or content mid-journey to improve conversion.
Monitor customer touchpoints and create multi-dimensional metrics to deeply analyze every stage of your customer journey.
See why Gartner® placed us as a leader in the 2025 Magic Quadrant™ for Multichannel Marketing Hubs.
See what else you can do with Marketing Cloud
AI & Automation
See how Marketing Cloud can improve your workflows and free up your marketing team to focus on strategy over repetitive tasks.
Customer Data Platform
See how marketers can quickly access and easily action on data to power Agentforce across the entire customer lifecycle
B2B Automation
Boost revenue by aligning marketing and sales with B2B marketing automation software, built on the world’s #1 AI CRM.
Personalized Marketing
Personalize every customer interaction with AI and real-time data to optimize conversions, reduce costs, and strengthen customer lifetime value.
Promotions & Loyalty
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software.
Marketing Cloud makes your other Salesforce products better
Already have Commerce or Service Cloud? Explore how Marketing Cloud helps you make the most of the tech stack you already have.
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Cross-Channel Marketing Platform FAQ
A cross-channel marketing platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.
Cross-channel marketing platforms provide features such as customer segmentation, personalized messaging, social media integration, email marketing automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.
Cross-channel marketing platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an cross-channel marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.
Choose the cross-channel platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.
Marketing Cloud is an evolution from the ExactTarget platform that was acquired by Salesforce. Marketing Cloud has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.
Now, Next-Gen Marketing Cloud features these capabilities as a complete agentic marketing solution, built natively on the Salesforce platform.
Marketing Cloud helps marketers manage experiences across several customer engagement channels, including Email, SMS, Push, Digital Advertising, and 3rd party messaging channels.