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Demand Generation Solution
Build a Pipeline That Never Sleeps.
Put Piper, the #1 AI SDR agent, and an agency of agents to work as your team's 24/7 pipeline engine. Agents engage and qualify inbound web demand, nurture high-value leads and buying groups as your always-on brand ambassadors.
The world's leading B2B revenue teams build pipeline 24/7 with Salesforce.
What can you do with an agentic demand generation solution?
Engage every website visitor, qualify inbound demand instantly, and nurture high value leads and the entire buying committee 24/7. AI agents capture leads the moment they show intent, adapt every web experience to the visitor, uncover missing stakeholders, nurture buyers with conversational campaigns, and arm sales with contextually rich buyer insights to deliver highly relevant, connected customer experiences. With Agentforce Marketing and Agentforce Sales, you get a 24/7 pipeline engine that turns marketing and sales into one unified revenue team.
Meet Piper, the #1 AI SDR Agent
For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.
How can Salesforce help you build a 24/7 pipeline engine?
Generate demand and nurture every lead
Personalize experiences at scale with autonomous buyer engagement and lead qualification. Piper engages website buyers while Agentforce dynamically personalizes journeys, adaptive web experiences and content across email, SMS, WhatsApp, and chat.
Advance every deal as one revenue team
Move deals forward faster with marketing and sales working from the same data and agentic workflows. Agentforce creates and identifies buying groups, recommends next-best actions, and arms sellers with unified engagement insights and OOTB templates.
Grow every account autonomously
Agents guide new customers through onboarding and continually monitor buyer and account engagement. They make customer growth a 24/7 motion by triggering journeys based on intent, usage, and propensity data.
See how Salesforce builds your 24/7 pipeline engine across marketing and sales.
Find your next customer and nurture sales
With AI tools, you can catch every signal and create a pipeline engine that never sleeps.
Nurtures and converts inbound leads into pipeline, 24/7. Working across your website and email inbox, Piper the AI SDR agent engages buyers in real-time chat, voice, and video, follows up on every inbound lead instantly, and books sales meetings when buyer interest is hot, so no lead falls through the cracks.
Let Hunter, the prospecting agent, autonomously build prioritized outbound target lists directly from CRM data, intent signals, and third-party sources like ZoomInfo, LinkedIn Sales Navigator, and 6sense to find more opportunities. Nurture with adaptive marketing across channels, or hand off to sellers to engage.
Get aligned and grow revenue faster
End the cycle of fragmented hand-offs. Help your marketing and sales acting as one revenue team with the right data and AI platform.
Never miss engaging with every member of the buying committee. Account Discovery Agent analyzes cross-channel interactions to identify missing buying group members, gauge their sentiment, and surface next-best actions for marketers and sellers, closing the stakeholder gaps that stall 86% of B2B deals.
Give every rep the complete picture of how an account engaged with marketing, from website visits to webinar attendance, nurture replies, to Piper conversations. No buyer repeats themselves, no signal goes unused, and sales picks up exactly where marketing left off.
Keep growing every account
Closing deals is great. But compounding growth across every account is the highway to success.
Trigger personalized outreach, offers, and recommendations instantly based on behavioral and transactional engagement.
Keep sales and marketing in sync with a shared, real-time space for campaign updates, content drops, and lead intel. Dedicated Slack channels align everyone on messaging the moment it changes, so reps always sell with the latest positioning and assets — turning siloed efforts into one coordinated revenue engine.
Dive deeper into the products that support end-to-end demand generation programs.
Marketing Cloud Next
A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.
Piper, the #1 SDR Agent
Engage and convert every inbound buyer across your website and email inbox, 24/7, with an AI SDR that never clocks out.
Agentforce Sales
Accelerate selling with AI agents that work hand in hand with your team. Turn unified data into real-time intelligence that moves deals forward, delivers moments that matter, and scales success across every rep.
Tenth Edition State of Marketing Report
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
Discover what's new in Marketing.
Keynote
Agentforce Marketing Keynote
Marketing is transforming once again, and this time it’s thanks to agentic AI. In this year’s Agentforce Marketing keynote, we explored how AI agents can help you spark conversations with your customers, acting on every message and interaction in real time.
Webinar
What's Next for Agentforce Marketing?
Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.
Webinar
The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report
In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.
Interactive Tour
See Agentforce Marketing in action
Launch and personalize campaigns in minutes. See how Agentforce Marketing helps you move faster than ever, while making every interaction more personal.
Demo
Conversational Marketing
Move from broadcast messaging to conversational engagement. Learn how customers can reply, get instant answers, and reach the right person in the same channel.
Research
State of Marketing Report
See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide. Learn how top brands are navigating the era of agentic marketing and what they see as their biggest priorities and challenges.
Report
Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Guide
5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers.
Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.
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Demand Generation FAQs
Demand generation is the full-funnel effort to build awareness, capture interest, and convert buyers into qualified pipeline, from the moment a prospect first hears about your brand to when they're sales-ready. With agentic demand gen, AI agents identify intent signals in real time, engage buyers instantly, and nurture them autonomously across channels 24/7.
An AI SDR (AI sales development representative) is an autonomous agent that works your website and email inbox 24/7. It identifies high-intent buyers, qualifies their interest, answers questions, and books meetings without requiring a human SDR to be available. Salesforce's AI SDR is Piper by Qualified.
Many B2B deals involve multiple decision-makers, and engaging only one contact is why some deals stall. With Salesforce, the Account Discovery Agent (GA June '26) analyzes cross-channel interactions to identify missing buying group members, gauge their sentiment, and surface next best actions for marketing and sales teams, so no gap in the buying committee remains invisible.
Piper, the AI SDR from the Qualified aquisition, is the ready-to-go solution it's designed for inbound leads (people who come to you, like website visitors). Piper follows a fast, pre-built path. It's best for turning high-intent inbound leads into conversations, without a lot of setup. Agentforce SDR allows lots of customization. It's designed for outbound outreach (your team going to prospects), and gives you full flexibility to customize workflows to fit your specific needs. It's for organizations that want to tailor every step of the process on the Salesforce platform.
Piper qualifies and books the meeting; a Slack alert fires to the AE with meeting prep notes; the full conversation logs in CRM; and the AE sees a Unified Engagement History Dashboard showing everything the buyer did. Marketers can identify leads that need more qualification and use Flow to create adaptive and unique nurtures, that traverse channels and evolve depending on the account or buyer.
Most companies run marketing and sales as two completely separate teams, where leads get tossed over the wall and nobody knows if they ever turned into revenue. Salesforce solves this by putting both teams on the same platform with the same customer data, so there's no handoff fumble. Marketing can see which campaigns are driving deals, sales can see every touchpoint before a rep ever picks up the phone, and AI SDR agents like Piper (from Qualified acquisition) and Agentforce SDR keep the pipeline moving automatically. The result: marketing isn't just generating leads anymore, now it's directly contributing to closed revenue, and both teams can finally prove it.