Consider this your guide to making the most of all you saw, heard, and learned at Dreamforce. Get the scoop on the must-know announcements and then start digging into how it changes your work day.
Our newly announced Campaign Agent builds your campaign, tailors content, and personalizes every send to each customer.
It’s official. Contentful and Palmata are now part of the Salesforce family. Now is the time to learn about content management and AEO.
It’s time to get started with a MCP for marketers. Now, your team can work with data and agents wherever you prefer.
You set the goals, and share your brand guidelines. Then, let Campaign Agent handle assembling the campaign with audiences, content, and channels all aligned to a marketer-defined goal. You can review it all and then tailor assets.
After setting up the campaign, you can prompt the Campaign Agent to generate on-brand, localized variations across channels. This stays grounded in your approved assets and guidelines.
You and your team get to manage approvals and starting the campaign. Campaign Agent then decides what to send, where, and when for each customer. As the campaign runs, you’ll see the agent optimize continuously.
Every time your customer responds to the campaign, or gives a signal, Campaign Agent takes note and acts. Each customer response feeds the next decision, so engagement keeps improving without manual work. You and your team can review at any time too.
Start the Agentforce Marketing Trailhead Journey to learn about everything from platform fundamentals to building advanced solutions.
Whether your team is familiar with Marketing Cloud Engagement or Account Engagement, we’ve got a guide to help you get started.
It’s time to get started with a MCP for marketers. Now, your team can work with data and agents wherever you prefer.
