Email Marketing Course
Learn about email marketing from start to finish with Salesforce's free email marketing courses.
About the free email marketing course
Trailhead is your ultimate guide to mastering email marketing. With a range of free courses and interactive training modules, you'll learn everything you need to know to engage and convert your audience through effective email campaigns. From the basics of email marketing to advanced strategies, you'll be able to create emails that get noticed and get results.
What you'll learn about email marketing:
- Email Marketing Fundamentals: Understand the basics of email marketing, including best practices, key metrics, and how to build a strong email list.
- Design and Personalization: Learn how to create visually appealing and personalized emails that resonate with your audience and drive higher engagement.
- Automation and Segmentation: Discover how to use automation to send timely and relevant emails, and how to segment your audience for more targeted campaigns.
- Analytics and Optimization: Gain insights into tracking and analyzing email performance, and learn strategies to optimize your campaigns for better results.
- Compliance and Best Practices: Stay up-to-date with email marketing laws and regulations, and learn how to maintain a positive sender reputation.
Join the Moment Marketer Community.
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Learn more from our email marketing resources
What Is Email Marketing? Definition & Tips (2025)
What is email marketing, and how can this digital marketing channel help businesses connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts?
Email Tracking: The Beginners Guide
Unlock the power of email tracking with our beginners guide. Learn how to monitor opens, clicks, and more to optimize your campaigns for success.
Email Marketing for Small Business: The Guide
Email marketing for small businesses is one of the most powerful, affordable ways to connect with customers. Learn why.
Email Design Best Practices: Tips for Marketers
Discover key content and design tips to take into consideration when creating your email campaigns.
Email Marketing Products
Email Marketing
Power your email marketing with the #1 platform on the market. Using Email Studio, create and deliver beautiful campaigns, engage more subscribers, and make the most out of every marketing dollar.
Starter Suite
Find out how to get started fast with Starter Suite, our all-in-one solution with marketing, sales, service, and commerce.
Email marketing course FAQs
An email marketing course is an educational program designed to teach individuals and businesses how to effectively plan, execute, and analyze email campaigns to achieve marketing goals.
Small business owners, digital marketers, content creators, entrepreneurs, and anyone looking to improve their communication and sales through email can benefit.
Topics include list building, email design, copywriting for emails, segmentation, automation, A/B testing, deliverability, analytics, and compliance (e.g., GDPR, CAN-SPAM).
Learning email marketing is crucial because it offers a high ROI, allows for direct communication with customers, builds loyalty, and drives sales efficiently, making it a vital digital marketing skill.
The duration varies widely, from short introductory workshops (a few hours) to comprehensive certifications (several weeks or months), depending on the depth of coverage.
You will gain skills in crafting compelling email content, segmenting audiences, automating campaigns, analyzing performance metrics, and optimizing emails for higher engagement and conversions.
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