B2B Lead Generation Platform
Drive pipeline and close deals faster with a lead generation platform that seamlessly unites sales and marketing—all on your CRM.
The most successful revenue teams in the world drive pipeline with Salesforce.
Make marketing and sales alignment your competitive advantage.
Discover why companies chose Marketing Cloud to successfully align teams and drive revenue through better buyer engagement.
Identify key buyers
Action on holistic customer data to identify and drive personalized engagement for key buyers across every channel and department on the #1 CRM.
Align revenue teams
Engage and nurture your buyers with connected experiences across marketing, sales, service, and commerce teams.
Build relationships with Agentforce
Generate personalized campaigns, segments, and multi-channel cross-sell upsell journeys with trusted AI, and tie efforts back to revenue.
What can you do with Marketing Cloud?
Drive revenue with a better lead funnel that generates, nurtures, and closes more opportunities.
Generate quality leads
Get tools to prioritize the best audiences, personalize advertisements and align on buyers across the accounts most likely to buy.
Decrease cost per acquisition by pairing unified customer profiles with deep segmentation capabilities. Use those audiences and intent data to engage lookalikes across paid media channels
Leverage a unified data foundation to create multi-channel journeys that reach customers wherever they are. Send just-in-time messages and turn one-way promotions into conversational engagement opportunities.
Use Agentforce to build multi-step campaigns, audience segments, content and customer journeys - all grounded in your data with marketers in the loop at every step.
Nurture leads and close more deals
Drive more revenue through collaborative, personalized outreach from marketing and sales teams
Use first-party behavioral and demographic data to deliver outreach to prospects within an account. Generate tailored content for SMS, email, forms, and landing pages with AI—while retaining brand control with a human-in-the-loop.
Align marketing and sales on the leads most likely to buy using AI-powered scoring and send the most engaged leads to sales for fast follow up.
Automate outreach and alert sales when key buyers interact with marketing content - all on one unified platform.
Optimize performance and grow customer relationships
Track, analyze, and optimize every marketing touchpoint using unified data across revenue teams.
Analyze the impact of channels, events, and sales team activities on your pipeline through native AI-powered attribution models. Boost campaign efficacy and ROI with AI-driven insights.
Tailor outreach and personalize upsell and cross-sell efforts based on product usage, contract expiration dates, and propensity to buy
Gain a complete picture of your buyer journey with unified data. Understand how account-based efforts are influencing targeted accounts, and optimize on what's working and what's not.
See why Gartner® placed us as a leader in the 2025 Magic Quadrant™ for B2B Automation Platforms
See what else you can do with Marketing Cloud
AI & Automation
See how Marketing Cloud can improve your workflows and free up your marketing team to focus on strategy over repetitive tasks.
Customer Data Platform
See how marketers can quickly access and easily action on data to power Agentforce across the entire customer lifecycle
Cross-Channel Marketing
Discover why brands choose Marketing Cloud to build customer relationships and drive loyalty through better experiences across connected marketing channels.
Personalized Marketing
Personalize every customer interaction with AI and real-time data to optimize conversions, reduce costs, and strengthen customer lifetime value.
Promotions & Loyalty
Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software.
Marketing Cloud makes your other Salesforce products better
Already have Commerce or Service Cloud? Explore how Marketing Cloud helps you make the most of the tech stack you already have.
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B2B Lead Generation Marketing Platform FAQ
Lead generation software automates the process of finding, attracting, and qualifying potential business clients, streamlining the initial stages of the sales cycle.
It identifies website visitors, captures contact details, scores leads based on their actions and profiles, and integrates with CRM systems to provide sales teams with qualified prospects.
Key features include automated lead capture, centralized contact management, intelligent lead scoring, and seamless CRM integration to enhance sales and marketing efforts.
Salesforce Marketing Cloud excels in lead generation by unifying customer data and profiles, enabling personalized experiences across all touchpoints. It leverages artificial intelligence for hyper-personalized campaigns and offers holistic journey orchestration, empowering marketers with autonomous, action-oriented AI grounded in a robust data platform. Its seamless integration within the Salesforce ecosystem further enhances lead generation by providing a comprehensive customer view and facilitating cross-cloud use cases.