Content build showing the process to create a marketing email

What is Social Media Marketing?

Social media marketing builds connections with your audience by creating content to promote your products or services and turn consumers into loyal customers.

Examples of social media marketing platforms

Platform Active Users (2025) Business Model Audience Best For
Facebook 3.07B B2C & B2B Gen X & Baby Boomers Paid advertising, web traffic
Instagram 2.4B B2C (some B2B) Millennials & Gen Z Short-form video, brand awareness
X (Twitter) 600M B2C & B2B Millennials Customer service, real-time updates
LinkedIn 1.15B B2B Gen X & Millennials B2B marketing, lead generation
TikTok 1.58B B2C (some B2B) Gen Z & Gen Alpha Short-form content, influencer marketing
YouTube 2.5B B2C & B2B Gen Z, Millennials, & Gen X Long-form video, education, brand storytelling