Agentforce for Media and Entertainment

Unlock a limitless digital workforce to sell smarter, boost efficiency, and personalize experiences for subscribers, fans, and advertisers.

Building Blocks of Agentforce for Media and Entertainment

Deep understanding of the workflows media and entertainment personas need help with to improve their efficiency.

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Unstructured and structured industry data across sources, harmonized for the right context, and actioned through specialized media and entertainment data models.

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Deep industry actions that cater to specific media and entertainment personas surfaced through Media Cloud.

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Easily integrates with platform and third-party data for simplified advertising campaign workflows and campaign fulfillment.

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Advertising Proposal

Create advertising proposals in no time with Agentforce. Swiftly process information from multiple sources, create opportunity records, and surface relevant products to boost seller productivity and sales velocity.

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Build and customize media and entertainment Al agents swiftly for any use case.

Leverage pre-built skills with media expertise. Build upon your existing investments with our industry-specific data models, APIs, and workflows.

AI pre-built for media and entertainment
Quickly start using AI for media and entertainment without having to build anything from scratch.

Customize with low code
Rapidly create and customize AI agents with AI-powered low code builder.

Built-in data security
Secure data with Einstein Trust Layer, while adhering to regulatory compliance.

AI Agents for Media and Entertainment FAQs

AI agents in media and entertainment are AI software solutions designed to automate and enhance various creative and operational tasks. They can generate personalized content to maximize audience engagement, dynamically optimize ad placements, and assist in production, subscriber management, and distribution. These AI agents use machine learning to analyze data, predict trends, and personalize user experiences, improving efficiency and innovation in the industry.

Agentic AI in media and entertainment are autonomous systems that can make decisions and perform tasks with a degree of independence. For instance, these AI entities can dynamically adjust game narratives based on player choices, curate personalized playlists on streaming platforms, or even manage social media interactions for celebrities. By leveraging advanced algorithms, agentic AI enhances user engagement and content relevance, streamlining processes and offering unique, interactive experiences.

AI agents bring significant advantages to media and entertainment companies by optimizing content creation and distribution. They can reduce production costs through automation, while enhancing audience engagement with personalized recommendations and interactive experiences. Additionally, AI agents provide valuable insights through data analysis, helping companies make informed decisions and stay ahead of market trends. This technology ultimately boosts profitability and competitiveness, ensuring a steady stream of high-quality, tailored content that speaks to viewers.

Agentic AI in media and entertainment is deployed in specific use cases like real-time audience interaction during live broadcasts, where AI moderates and responds to comments. In film, it can predict box office success by analyzing social media sentiment and historical data. For streaming services, agentic AI dynamically adjusts content recommendations based on user behavior and preferences, increasing watch time and subscriber satisfaction.

Agentforce for Media and Entertainment is a specialized AI solution by Salesforce designed to enhance customer engagement and support in the media and entertainment industry. It integrates seamlessly with Salesforce's CRM platform, using advanced AI to provide personalized recommendations, automate customer service tasks, and analyze viewer data for insights. Unlike generic AI agents, Agentforce is tailored to handle complex subscription management, content licensing, and distribution challenges, ensuring a superior user experience and operational efficiency.

Salesforce’s Agentforce for Media and Entertainment transforms customer engagement by providing personalized experiences through AI-driven insights. It enables real-time content recommendations, supercharges advertising sales by optimizing ad placements, enhances customer service with chatbots, and streamlines content management. For instance, it can predict viewer preferences, optimize marketing campaigns, and improve audience retention. This solution ensures a seamless, data-driven approach to engaging and retaining customers in a highly competitive industry.

Agentforce for Media and Entertainment stands out from traditional chatbots in several key ways. First, it uses advanced AI capabilities, using large language models (LLMs) to understand and generate natural language, making interactions more nuanced and context-aware. Second, it integrates seamlessly with your unique business data, including both structured and unstructured data, to provide personalized outputs and uncover important business insights. Third, Agentforce can learn from interactions and adapt over time, enhancing productivity and decision-making. Additionally, it can handle complex activities such as writing, coding, problem-solving, and creative tasks, which are beyond the capabilities of rule-based chatbots. Finally, AI agents like Agentforce require less extensive training and configuration, making them quicker and easier to implement.

Deploying Agentforce in your media company using pre-built industry AI is a relatively swift process. Thanks to its advanced AI capabilities and pre-built media-specific data models, Agentforce requires less extensive training and configuration compared to traditional chatbots. This means you can implement it quickly and start seeing benefits in a shorter amount of time. The exact deployment timeline can vary based on your specific needs and the complexity of your business processes, but the streamlined setup process is designed to get you up and running efficiently.

Every Salesforce customer can get started with Agentforce for free. Salesforce Foundations gives you the ability to have a free tier of every Salesforce cloud you don’t already have access to, including Agentforce. Click here to learn more.

Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.