Scale Retail Media Network Advertising Sales
Whether you call your customers shoppers, guests, passengers, or users, you can monetize your first-party data and automate manual ad sales workflows with Salesforce's retail media software solutions.
Unlock high-margin revenue with omnichannel ad sales
Create and grow advertising sales revenue streams across retail, tech, travel, and more. It doesn't matter if you’re a retail media GM launching an ad network for the first time or a head of ad sales at a tech or travel company, you can scale an existing retail media network, simplify your ad sales, and move past legacy systems with AI-driven agents.
Grow omnichannel sell-through with agents.
Media Cloud
Check availability across your entire inventory, including in-store displays, digital storefronts, and apps. Then, instantly reserve ad slots, set rules based on ad format, timing, and more, and apply promotions and discounts.
Spend less time on quotes and proposals by unifying your data. Media Cloud’s Advertising Proposal Agent automates sales pitches, campaign briefs, and RFPs. It builds comprehensive, accurate proposals with the right pricing, products, and quantities in minutes.
Make in-flight campaign amendments based on actual vs. forecasted reporting to meet campaign targets. Provide sales teams with valuable insight into account status and past spend by asking Agentforce questions about your data in natural language.
Manage complex media deals with ease. Media Cloud provides retail media networks with visibility into agency-brand relationships and emerging opportunities. Use natural language to get instant, actionable account insights and simplify your workflow.
Win bigger deals by optimizing segmentation
Data 360
Consolidate first-party data from across customer touchpoints. Assemble unified customer profiles and get insight into purchasing behavior, top performing segments, and activation channels to offer advertisers in-depth insight into your audience.
Close high margin deals faster by pinpointing overlap between your audience and a prospective advertiser’s. Identify unique reach, shared customers, and incremental opportunity.
Improve advertiser retention, upsells, and cross-sells by reporting on how omni-channel campaigns shaped customer behavior at the individual and cohort level.
Leverage calculated insights, machine learning, and predictive scoring to continuously redefine and precisely target audience segments.
Remove sales friction with agency self-service
Experience Cloud
Reduce time-to-revenue by enabling agencies to create their own campaigns. Users can assign budgets, choose the campaigns ad product mix, set the schedule, and more.
Put the power of data-driven decision-making in your advertisers’ hands. They can track the status of campaigns, make in-flight adjustments, and manage their ad spend based on real-time results.
Create a single source of truth for your ad operations
MuleSoft
Easily connect back office systems, like point-of-sale, along with on-site and in-store adtech, to your larger advertising ecosystem.
Monitor every stage of the advertising sales journey to detect operational challenges, maintain compliance, and pinpoint areas of optimization.
Attract new advertisers to your network
Marketing Cloud
Orchestrate personalized, end-to-end journeys for B2B customers with the help of agents. Identify and target segments, run marketing campaigns, and get real-time insight into cross-channel performance while offloading manual tasks to agents.
Offer advertisers unmatched return on their ad spend through campaigns informed by first-party data. Target consumers based on purchasing behavior and provide closed-loop measurement of campaign impact.
Embed ads in content relevant to your audience. Whether you’re sharing recipes with links to relevant products or unveiling a new travel destination with advertisements from local businesses, you can pair content with highly-relevant ad spots that deliver results.
Build your ad sales solution with products from across the Customer 360
Media Cloud
Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.
Data 360
Activate all your customer data across Salesforce applications. Empower media and entertainment teams to engage customers at every touchpoint, with relevant insights and contextual data in the flow of work.
MuleSoft
Seamlessly integrate any system, orchestrate complex workflows, and secure mission-critical APIs to extend the power of Agentforce across your IT environment.
Experience Cloud
Give agencies and advertisers a branded, self-service portal to launch campaigns, track performance, and manage their ad spend — all without picking up the phone.
Marketing Cloud
Get to know your audience faster through unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with Agentforce. Build lasting relationships that drive business growth.
Tableau
Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform — now on the #1 AI CRM.
Slack
Bring together humans with agents, data, workflows, and apps right where they love to work. Empower your teams to speed up processes and deliver big results.
Build the perfect retail and emerging media ad sales solution with our help
Get in touch today and our experts will guide you through the process, step by step:
- Choose the right Media Cloud edition
- Add products/features, if not already included
- Customize the final resulst with apps, service, support
Get the most out of media workflow automation with thousands of partner apps and experts.
Learn new skills with free, guided learning on Trailhead.
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Frequently Asked Questions
A Retail Media Network is an advertising business built on your company’s own digital and physical properties. By leveraging your first-party data, you allow brand partners to target your audience at the point of purchase. If you own high-value customer data and have consistent digital traffic, an RMN allows you to diversify into high-margin revenue streams and provide advertisers with "closed-loop" proof that their ads drove actual sales.
This solution is built for any company with a high-intent audience and valuable first-party data. Beyond traditional retail, this solution is purpose-built for travel and transportation, hospitality, financial services, technology, telecommunications, and healthcare.
Yes, Salesforce Data 360 is designed to collect and personalize web interactions for both anonymous and known visitors. Data 360 unifies signals across devices, sessions, and channels to create anonymous profiles that can be activated for targeting and measurement. When anonymous visitors eventually log in or convert, their prior engagement history is merged into a single unified profile
Audience collaboration happens inside secure Data 360 Clean Rooms, where neither party ever accesses the other's raw customer data — only aggregated results are exchanged. Hashed PII, encrypted identity matching, and built-in consent management ensure every insight shared is fully compliant with GDPR and CCPA
MuleSoft acts as the integration backbone, connecting Salesforce Media Cloud to your existing advertising and retail systems. Out-of-the-box connectors are available for major ad servers including Google Ad Manager, FreeWheel, and WideOrbit.