NGO employee

Marketing and Engagement for Nonprofits

Nonprofits are competing for attention and support for their cause in a highly competitive environment. Salesforce for Nonprofits has marketing software for nonprofits that helps you find and engage supporters, build your community, and raise vital funds.

Nonprofit marketing teams of all sizes are finding value with Salesforce.

Strengthen relationships with personalized experiences.

Send the right content to the right stakeholders with targeted messaging that resonates with an individual’s interests, engagement history, and more.

A templatized marketing email from STEPS.

With an easy-to-use drag-and-drop interface in our nonprofit marketing software, you can build segments that use complex inclusion and exclusion criteria, at scale, to create perfect audiences for your outreach.

A journey dashboard for an urgent appeal.

Design and deliver personalized journeys that improve engagement. Use simple, drag-and-drop tools to streamline journey creation – with messaging, content, and AI-decisioning built into a single workflow in Marketing Cloud Engagement.

A journey dashboard for donor outreach.

Build trust and multiply awareness with consistent branding across emails, your website, and other channels.

Statistics of affinities by purchases such as lifetime value, number of orders, and average order value.
A templatized marketing email from STEPS.
A journey dashboard for an urgent appeal.
A journey dashboard for donor outreach.
Statistics of affinities by purchases such as lifetime value, number of orders, and average order value.
A Marketing Intelligence dashboard with statistics on trending performance and top KPIs and goals.

Access actionable data to increase campaign performance.

Cross-Channel Analytics

  • Visualize and analyze which messages, channels, and audiences result in the most engagement, so you can make data-driven decisions about where to invest future marketing dollars.
Build the perfect marketing and engagement solution with our help.

Build the perfect Marketing and Engagement solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right nonprofit marketing software solution.
  • Add products/features needed, if not already included.
  • Customize the final result with apps, services, and support.
A dashboard to compose Einstein sales emails.

Get trusted AI for nonprofits.

Salesforce delivers trusted, extensible AI built into the fabric of our nonprofit CRM platform. Use our AI to create customizable, predictive, and generative AI experiences to fit all your organizational needs, safely. Bring conversational AI to any workflow, user, and department with Einstein.

Learn new skills with free, guided learning on Trailhead.

Marketing and Engagement FAQ

Nonprofit marketing software empowers nonprofits to identify and engage their supporters through different channels, automate tasks, segment audiences, and offer data-driven insights. This approach enhances efficiency, saves time, and increases donations, helping nonprofits fulfill their missions.

Marketing software boosts nonprofit efficiency by streamlining operations, reducing costs, and improving resource allocation. It enhances engagement through personalized communication and AI, offers data-driven insights, automates tasks to focus on strategic goals, and provides metrics for informed decision-making, thereby increasing impact and support.

Choosing the right nonprofit marketing software means evaluating several factors to align it with your needs and goals. Prioritize scalability, compliance, security features, and reporting and analytics to select the software that meets your needs and supports your mission.

There are several options available for nonprofits to get started with Salesforce solutions. The Power of Us Program gives eligible nonprofits the first 10 subscriptions free. Visit our pricing page for more information.

Salesforce Marketing Cloud for nonprofits harnesses the power of artificial intelligence (AI) through Salesforce Einstein, its integrated AI technology. This AI enhances various aspects of marketing and donor engagement by providing insights, automation, and personalization capabilities.