Power your partner ecosystem with Partner Cloud. Scale easily with CRM data and Agentforce embedded in a customizable partner experience. Market, sell, service, quote, and more through partners all in one place. Motivate partners to do more and capture ROI with a full suite of enablement and incentive tools. Surface agentic conversations anywhere partners might work too - whether that's WhatsApp, Slack, or elsewhere.
94% of sales teams use partner selling. It's time to invest in a partner solution grounded in your CRM.
Customize templates to make a partner experience that looks and feels like an extension of your brand and website. Use drag-and-drop templates to pull in any data or automation needed for partners — directly from your CRM. Manage multiple types of partner experiences with Partner Cloud. Tailor the look and feel for the exact needs of each partner.
Automate CRM-native, secure deal registration and lead routing. Make it easy for partners to know which deals to focus on by sharing a real-time Pipeline Inspection view of deals as well as AI-generated deal scores and pipeline inspection. Simplify co-selling opportunities with Partner Connect, which allows teams to securely work deals across multiple CRMs.
Market with partners easily with a library of marketing content and campaigns. Simplify partnerships by automating Marketing Development Fund requests and approvals. With Partner Cloud, extend the power of your customer support by giving partners access to cases, knowledge, and more.
Turn partners into efficient, powerful representatives of the business by giving them agents that guide partners to product specs, sales programs, and actions that drive deals forward. Cut out the back and forth emails, and make it easy for partners to get what they need. Plus, surface Agentforce conversations in the flow of work, wherever that might be (WhatsApp, Slack, or elsewhere).
Motivate partner selling directly in the partner experience with Partner Tracks. Guide partners toward the right tasks with easy-to-build in-app guidance. Make it simple for partners to know what matters by tying partner activity — like campaigns run, leads generated, or deals closed — to desired business outcomes. Serve up the best resources to help ramp or level up partnerships.
Incentivize partners to come back and sell more with an incentive structure that makes sense for your business. Tap into incentive compensation management (Spiff) and share real-time updates on progress inside the partner experience. Reward partner loyalty with credits, referral points, and more. Give partners a true understanding of how their work is contributing to success with Loyalty Management.
Drive better business results across your channel ecosystem with Channel Revenue Management. Bring inventory, pricing, and incentive data together across partners, suppliers, and resellers directly into your CRM. See what inventory is out in the market, quickly address the impact of pricing changes, and ensure every partner has what they need to sell faster.
Incentivize strategically with a full suite of rebate management tools. Automate the processes for ship and debit, price protection, and volume or growth rebates. Control when rebates start and end. Maintain rebate transparency, build lasting relationships with partners, and protect your bottom line.
Make it easy for partners to track deals, pricing shifts, and incentives inside their PRM experience. Get aligned quickly on partner deal or design registrations with automated workflows and approval processes. Win partners’ trust with simple processes to file claims, upload POS data, and check rebate status.
Make it easy for partners to collaborate with Slack and Slack Connect. Automate deal registration and simplify updating deal data in the flow of conversation with the PRM for Slack app. Get partners answers to their questions faster with Agentforce inside Slack.
Ensure consistent quoting, pricing, and billing across channels by integrating Agentforce Revenue Management into your partner experience. Centralize transaction data for partners, internal stakeholders, and customers. Reduce manual work for partners with agent-first quoting and configuration. Support any revenue model – including one-time sales, subscription, and consumption.
Start by selecting your Sales Cloud edition. Partner Cloud requires Enterprise edition or greater. Start building your partner ecosystem today using Partner Cloud.
Partner Cloud unlocks the full potential of the partner ecosystem — making it easier to collaborate, scale, and drive results across every industry.
Rebecca WettemannCEO & Principal Analyst, Valoir
Accelerate revenue growth with thousands of prebuilt and consultant offerings on AgentExchange. Check them out today.
▸▸▸ Join the Salesblazer community
We’re building the largest, most successful community of sales pros, so you can learn, connect, and grow.
Try Sales Cloud free for 30 days. No credit card, no installations.
Tell us a bit more so the right person can reach out faster.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Salesforce Partner Cloud is the complete partner ecosystem management platform, backed by the Salesforce CRM. It helps you manage every aspect of your partner's experience, from enablement to selling. It helps you execute go-to-market strategies, increase revenue, and grow your business on a unified platform.
Partner Cloud is a unified platform for managing your partner ecosystem — built on the same platform as other key sales tools, like the Agentforce Sales CRM. It allows you to recruit and enable sellers, market, create sales plans, track sales, distribute goods, support partners, and incentivize sellers to sell more of the products you want to sell.
Many companies use point solutions or spreadsheets to manage partner relationships. A partner ecosystem platform makes it possible to manage every (or most) facets of partner selling one digital hub. It allows you to recruit and enable sellers, market products, track sales, and support/incentives your partner sales teams.
Partner Cloud is an all-in-one platform for managing partner relationship. It features enablement and recruiting tools, marketing tools, sales planning features, sales tracking capabilities, a distribution management solution, and support/incentive management for partner sales teams.
While businesses can grow using existing headcount and resources, partner ecosystems allow them to grow more quickly, expanding market reach and customer base. Partner are particularly helpful when targeting unfamiliar markets or demographics, as their expertise can be tapped to more effectively market and sell your products.
Writers drafted these FAQs with the help of AI.
