ISV Marketing Resource Hub
This is your destination for all the resources you need to accelerate your growth. Discover powerful tools, customizable social kits, and go-to-market templates designed just for ISVs.
Launch Market-Ready ISV Campaigns in Minutes
Customizable marketing resources to launch fast, generate pipeline, and drive demand.
Headless
Build, market, and sell in the headless era with practical resources to unlock new opportunities.
AgentExchange Commerce
Drive revenue with messaging, social copy, and resources to promote key commerce benefits.
Healthcare & Life Sciences
Build HLS campaigns with messaging, email journeys, social copy, and AI-powered customization.
AgentExchange Resources
Deep dive into lead routing in AgentExchange
AgentExchange
Configuring Lead Capture Methods
Learn to configure AgentExchange lead capture options and route leads to Salesforce.
AgentExchange
Listing Foundations & Campaign Tracking Setup
Learn how to set up lead capture and campaign tracking for AgentExchange listings.
AgentExchange
Setting Up AgentExchange Lead Intake in Salesforce
Setup Salesforce settings like web-to-lead and duplicate rules to receive marketplace leads.
AgentExchange Listing and Leads Optimization
AgentExchange
A step-by-step guide to configuring your Partner Console
This quick guide helps you check your AgentExchange settings to ensure every lead flows seamlessly straight to your CRM.
AgentExchange
Discover how to optimize SEO, AEO, and listing engagement
This guide helps you maximize SEO and AEO results, increase engagement, and drive demand for your listing.
AgentExchange
Get found and build trust on AgentExchange
This guide helps you optimize your listing and build customer trust on AgentExchange.
Market
Agentforce Campaign Playbook
Use this step-by-step guide to build joint messaging, create content, and run integrated campaigns that move pipeline faster.
Agentforce Messaging Guide
Create customer-facing presentations that combine your partner messaging with Agentforce. Comes with editable pitch slides and an AI prompt to pull it all together.
How to Pitch Agentforce Webinar
Learn how to stand out as a partner, showcase your solution's value, and demonstrate joint ROI to customers.
Salesforce Events Planning Guide
Use this guide to plan everything from large ancillary gatherings to small customer roundtables — and everything in between.
Dreamforce Planning Guide
Use this step-by-step guide to show up strong at Dreamforce and make the most of your investment.
Sell
At-a-Glance Template
Use this one-pager template to summarize your company and solution for internal Salesforce stakeholders. Instructions included.
ISV Growth Playbook
Use this template to capture your partnership, offerings, and customer value in one place so both teams can easily understand and speak to what makes you stand out.
Salesforce First Call Decks
Get the go-to-market resources you need for first calls with new customers, including Salesforce value propositions, success stories, and industry insights to help you win new deals.
Learn
Chapter 1: Strategic Alignment
Define your Ideal Customer Profile (ICP) using firmographic, technographic, and behavioral criteria to reach the right audience and tailor their solutions accordingly.
Chapter 2: AgentExchange Operations
Run your business using Partner Intelligence and AgentExchange tools like Environment Hub and Support Console. Manage demos, create and keep trial environments running smoothly to improve engagement and app adoption.
Chapter 3: Marketing Fundamentals
Build a content and marketing strategy that aligns with their customer journey. Find out which content assets you need to support your marketing at every stage.
Chapter 4: Sales & Marketing Alignment
Build messaging and content to align sales and marketing. Tailor your approach by industry, use sales enablement tools to win and expand deals, and align your messaging with Salesforce sales plays to generate demand.
Chapter 5: Selling with Salesforce
Develop a sales strategy that works more effectively with Salesforce AEs, positions your solution clearly, fills product gaps, and aligns with industry and product leadership.
FAQ
All Salesforce partners are encouraged to use text and the partner badge as their primary way to illustrate their relationship to Salesforce. Check out our partner branding guidelines.
All partner press releases and blogs now run through a Partnerblazer workflow and are assigned a PR support tier of Gold, Silver, or Bronze. Watch the quick video to see the new process in action!
To browse available events and prospect uses, visit our sponsorship website. To connect with our team, reach out to partnersuccess@salesforce.com.
Success stories boost brand exposure, open co-marketing opportunities, and give your sales teams strong proof points.To submit yours, use this template and make sure you have the necessary approvals.
Partnerblazer is a dedicated community where Salesforce partners connect, learn, and grow. Learn how to become a Partnerblazer to access curated resources, connect with peers, and get recognized for your achievements.