Data, Analytics, and Integration

It’s now easier than ever to create a connected customer journey. Learn about free, foundational sales, service, marketing, commerce, and Data Cloud apps, now available in your sales or service CRM.

Drive action with AI-powered data and analytics in the flow of work.

Learn how to securely build and test Data Cloud in an existing or net-new sandbox prior to deploying to production.

Find out how to drive decisions with insights on operational analytics using intelligent mobile apps. See how to deliver real-time data using Data Cloud Direct. You’ll also learn how to create more interactive and engaging CRM Analytics dashboards.

Discover how Salesforce actually uses CRM + Data + AI. Learn best practices directly from Salesforce sales, marketing, support & IT leaders on how we are using the latest innovations in Salesforce.

Come see the theory of multi-fact analysis in practice for enterprises to build their semantic layer and for analysts to answer sophisticated analytic questions.

Accelerate time to value with five practical tips and takeaways for a successful Data Cloud implementation from use case discovery to data ingestion and modeling, harmonization, and more.

See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships. Learn more: https://sfdc.co/personalizedcx

Learn how to use structured and unstructured data from Data Cloud in Agentforce using data model objects, Data Graphs, Einstein Data Libraries, RAG, and Prompt Builder.

Learn how to drive decisions with insights on operational analytics using intelligent mobile apps, Flows in mobile, and Data Cloud Direct. See how to boost productivity with Slack and CRM Analytics.

Learn how Data Cloud is designed to enhance, not replace, systems like data warehouses and data lakes. Discover its key differentiators and how it helps solve for the “last mile” of data activation.

Discover how Data Cloud One simplifies connecting data across multiple Salesforce orgs. Learn about its features, benefits, and practical uses for seamless data integration and maximized insights.

Introducing Tableau Einstein, the future of CRM Analytics, Tableau & Marketing Cloud Intelligence. Learn how gen AI, self-service experiences, and intuitive insights shape a new era for analytics.

Join our product leaders for an exclusive preview of upcoming innovations in Data Cloud, and learn how these enhancements will revolutionize the Einstein 1 Platform experience.

Learn what’s new and what’s coming for Salesforce APIs, eventing, external services, data virtualization, and named credentials.

Discover the power using Data Cloud as a unified customer 360, coupled with Flow for automating processes, & integrating AI to drive greater business impact from your sales & marketing activations.

Join us for a comprehensive Data Cloud implementation walkthrough, from ingestion to activation. See real-world generative AI use cases that leverage Data Cloud data from the Einstein platform.

Join us as we dive into our latest innovations and learn how Tableau is enabling everyone to take action with AI-powered insights in the flow of work.

From local shops to VC-backed startups to high-growth businesses and all in between: See how data, AI, and a connected platform scale your teams, and hear how others use Salesforce to grow fast.

Join Texas Tech University, James Madison University, NOLA Public Schools, University of Liverpool, and Salesforce to learn how to connect with your constituents in a whole new way on the #1 AI CRM.

Data is the key to creating personalized journeys. Learn how Marketing Cloud Growth Edition helps all teams work on one platform, organize data, and create personalized experiences for customers.

Join us as we break down how Formula 1® creates world-class, personalized fan experiences with Data Cloud.

The convergence of AI technology and the demand for trusted insights is fueling a new wave of data and innovation. Join Tableau on the journey as we build a future together and enjoy Devs on Stage.

Find quality leads fast with automated prospecting. See how AI, plus a complete view of CRM and external data unified by Data Cloud, helps sellers identify, prioritize, and engage the best prospects.

The idea is for Analysts and Admins to gain an understanding of the future with Tableau Next, and how to integrate existing and future data in the best deployment for you.

Wyndham Hotels and Resorts uses CRM, Data and AI to better serve their customers. Learn how Salesforce has helped grow business for the largest hotel franchisor in the world.

Discover how AI and data can help you deliver next-gen personalized experiences, predict behaviors, and generate greater ROI.

Looking to search structured & unstructured data to find semantically relevant content? Semantic search in Data Cloud and Prompt Builder powers transformative search & AI experiences for the business.

Discover the benefits of asset-centric service: data-driven decisions, better customer service with proactive and predictive service, optimal equipment performance, and increased service revenue.

Take your healthcare data from chaos to clarity by safely acquiring it from your many systems, including EHRs, harmonizing it in a Data Cloud designed for health and activating it with Salesforce.

Dig into the influence of generative AI on shopping and retail. Explore gen AI's impact on productivity, consumer experiences, and more in marketing, commerce, service, and stores.

Discover how Agentforce brings together humans with AI agents to drive customer success. Learn how to build, customize, and deploy assistive and autonomous agents with low-code tools.

Consistent and contextual enterprise knowledge is more important than ever. Learn about use cases of the semantic layer across Tableau and Data Cloud.

The data is always talking. It’s up to the sales leader to listen. Discover how the best sales leaders use sales management dashboards for a complete data view to reliably grow revenue.

Bombardier partnered with Salesforce to unify disconnected data and integrate AI into the sales process. Learn how Bombardier's sales team sped up lead qualification and sales with real-time insights.

Learn when to use the Ingestion API with Data Cloud. Discover how to choose the implementation pattern (bulk vs. streaming), and how you can architect secure, maintainable, and composable connectors.

See why leaders across finance, manufacturing, healthcare, retail, and more are using our industry-leading MuleSoft platform for faster integrations, easier automation, and improved connectivity.

Learn how ISV partner Elements.cloud uses architecture and process diagrams for Data Cloud. A “measure nine times, cut once” approach streamlines implementation and prevents costly Data Cloud rework.

Learn how to protect your data in Data Cloud and navigate compliance with Shield, Security Center & Privacy Center. Identify, encrypt, and anonymize sensitive data while streamlining customer consent.

Learn how to leverage the capabilities of Einstein Personalization and Data Cloud’s real-time Web SDK to create highly personalized recommendations and web content based on user behavior.

Take a technical deep dive into how generative AI app developers can use Data Cloud hybrid search to provide the most relevant information in your prompt so that the LLM you use is grounded properly.

In our flagship session for Field Service, explore how data and AI-powered innovations help everyone from the back office to onsite deliver customer-centric service, cut costs, and drive revenue.

Learn how Data Governance is applied consistently and at scale across Agentforce and Applications, leveraging AI based Tagging and Policy Governance in Data Cloud.

Discover how developers can integrate their own LLMs with Agentforce and Data Cloud. Explore the best practices and practical steps for delivering customized AI solutions.

Pop the hood and access the magic of Tableau’s analytical data engine. Experience the simple programming interface enabling developers to harness Tableau’s analytics power everywhere.

Discover how Agentforce can simplify data modeling, making it easier than ever to configure objects, fields, and relationships — enabling admins to use AI for more accurate schema management.

Hybrid Search in Data Cloud brings improved RAG to GenAI apps. Admins and Devs can optimize RAG performance using Hybrid Search Ranking Functions to get better search results with advanced retrievers.

Learn how Tableau Pulse empowers your organization with purpose-built metrics for CRM and enables you to take action with personalized, AI-powered insights embedded in the flow of work in Salesforce.

Uplevel partner selling and improve productivity. Learn how to infuse the partner sales process, from enablement to close, with context rich data and trusted AI so partners can close more deals fast.

Explore how Wyndham Hotels & Resorts used AI and Data Cloud to unify guest data, creating a 360-degree view that enhances personalization, boosts direct bookings, and streamlines operations.

Better data means faster sales. Learn how to build a data-driven sales culture by unifying all your data to accelerate prospecting, drive predictable revenue, and win deals with accurate insights.