Data Cloud is seamlessly integrated into the Einstein 1 Platform to make it easy to connect your data across any system- whether that is a Salesforce application, an external data lake, or any legacy system. Our event-driven and table-driven data federation enables high-scale event processing that meets your business needs for data size. And with our zero-ETL integration with data storage platforms like Snowflake, you can experience the benefit of accessing all of your data inside of the Salesforce metadata framework, without incurring the cost of moving data across platforms.
Prepare and transform data
Once all of your data is ingested in streaming or batches into the lakehouse architecture, normalized and de-normalized data can be cleansed and prepared in near real-time with data transforms. Using a visual builder, you can quickly transform, aggregate, filter and join your data to improve your data before mapping. Transformed data is stored in data lake objects and mapped to data model objects to deliver enhanced analytics, segmentations, and activations.
Map to a unified metadata model
When you connect your data across several systems, it contains different schemas and structures. With Data Cloud, you can map to a unified metadata model so your data now acts like any object in Salesforce. This large corpus of company and customer data can now drive powerful automations, business applications, and visualizations.
Resolve customer identities
If a customer signs up for a newsletter with one email, for a promotional offer with another, and then has a separate rewards number, these can all give you separate ids of who the single customer is. Data Cloud helps you resolve these customer identities to create a unified profile of every customer. Unifying all of this customer data makes it possible to personalize every interaction with the customer based on a persistent understanding of the customer across any system, regardless of the data source.
Activate unified data in real-time
Harmonized customer data is natively available and activated across all Salesforce applications and trusted partners with open access. With unified data and insights in the flow of work, teams can ground AI, generate intelligent segments, enrich CRM data, trigger automations, and transform data into intuitive dashboards for advanced data visualizations and analytics. Data can be securely shared to external data lakes and warehouses, and advertising platforms with zero ETL to activate in your system of choice.
With Data Cloud as the foundation of Customer 360, every team can put insights into action.