Introducing Data 360 — the next evolution of Data Cloud.
Make all your enterprise data ready for action without moving it. Data 360 transforms fragmented data scattered across your enterprise into one, complete view of your business to fuel real-time workflows, better decision making, and more intelligent agents.
Explore our latest stories, content, and announcements to understand how you can start activating trusted data across your business today.
Learn how Data 360 transforms marketing by helping teams deliver real-time personalized experiences everywhere.
Expand your audience reach by collaborating safely with partners using shared, secured data.
Learn about the impact of Zero Copy partnership through our interview with EVP of Product at Snowflake, Christian Kleinerman.
Read the full customer story to discover how FedEx paired real-time data with AI to reactivate dormant accounts and recover lost opportunities.
Extract insights from images, tables, and documents with AI-assisted prompts that tailor results based on your business context.
Use natural language to accelerate every part of the Data 360 lifecycle from connecting data to activating insights.
Read more
Segment and activate your customers with the world’s #1 CDP. Turn unified customer data into targeted, actionable audiences across every channel.
Power smarter, more trusted agents. Give Agentforce the context and data it needs to act with accuracy and confidence.
Act on unified data and insights shared across your Customer 360. Every team, from sales to service, powered by the same comprehensive, real-time view of your customer
Enterprise data holds massive potential, but it’s often hard to activate. With Zero-Copy integrations, Data 360 connects directly to platforms like Snowflake and Databricks—no duplication, no delays. Use that data to power real-time customer profiles, trigger actions across apps, personalize every interaction, and drive smarter decisions at scale.
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
Ingest, process, and harmonize diverse data types – from tables and logs to text, images, and streaming events – for a complete view.
Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.
Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems.
Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools.
Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use.
Define and automatically enforce data usage policies, consent preferences, and compliance rules across all your connected data.
Leverage AI to automatically identify and classify sensitive data, helping you apply appropriate governance and privacy controls.
Establish secure, private connections between your AWS or Azure environments and Data 360, avoiding public internet exposure.
Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data 360.
Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels.
Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs.
Securely share harmonized profiles, segments, or insights from Data 360 back to external platforms like Snowflake, Databricks, BigQuery, etc.
Push unified data or activate segments directly into downstream business applications like marketing automation, ERP, or analytics tools.
Send customer segments directly to major advertising platforms (Google, Meta, etc.) for targeted campaigns and efficient ad spend.
Learn why Gartner named Salesforce a Leader.
Tap into a network of Data 360 experts and enthusiasts. The Datablazer Community is where passionate professionals learn, connect, and innovate using data and AI across their enterprise. Join us to grow your skills.
Activate Data 360 for your team today.
Salesforce Data 360 (formerly known as Data Cloud) is the real-time data engine that powers the entire Salesforce platform. It unifies fragmented data from every source — including external data lakes, websites, and legacy systems — into a single, trusted "Customer 360" profile. By providing a "Zero-Copy" architecture, it allows your teams to access and act on massive amounts of data instantly without the need for complex moving or duplicating. It serves as the essential data foundation for Agentforce , ensuring your AI agents and automated workflows always have the most accurate, up-to-date customer context.
Salesforce Data 360 is the official new name for what was previously called Data Cloud.
Data 360 is the new name for our comprehensive data platform, formerly known as Data Cloud. The pricing model remains a flexible, consumption-based approach centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. We have simplified our credit system to offer even more flexibility and transparency.
Your existing Data Cloud agreement and pricing will be honored through the end of your current term. Your solution is now referred to as Data 360, but you will retain all contracted capabilities. Please contact your Account Executive to discuss renewal and transition options under the new Data 360 packaging.
Data 360 allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data 360 pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data 360 for free by visiting this page.
Existing Salesforce customers can access this guide to Getting Started with Data 360.
