Data Privacy Management & Compliance
Achieve continuous audit-readiness without slowing down your business. Secure sensitive data, monitor user activity, and automate governance directly within our Headless 360 platform.
Built for the complexity of modern compliance.
Salesforce brings together the tools your team needs to lock down sensitive data, maintain an unbreakable audit trail, and automate privacy obligations — all within the platform you already trust.
Protect
Automate guardrails on your data to prevent unauthorized access and exposure at the source.
Platform Encryption protects your most sensitive data at rest — including fields, files, and attachments — while keeping search, workflow rules, validation rules, and reporting running smoothly. Maintain full control over your encryption keys to safeguard PII and satisfy strict regulatory and data-handling requirements.
Data Mask & Seed speeds up release cycles by provisioning sandboxes with realistic, anonymized data — no production data required. Automatically mask, anonymize, or de-identify sensitive data across non-production environments to simplify compliance at scale and reduce risk.
Verify
Maintain a tamper-evident history of system changes and data states to address compliance at any given time.
Field Audit Trail maintains a comprehensive, tamper-proof audit trail — tracking who changed what, when, and from what value. Retain audit logs for as long as you need to satisfy legal and business requirements, support DSARs, and respond to audits with forensic-grade evidence.
Event Monitoring tracks user behavior and data access patterns across 90+ event types to support the historical records needed by regulatory frameworks like HIPAA, GDPR, and SOX. A part of Salesforce Shield, this product provides comprehensive visibility to swiftly detect incidents and audit breach impacts, and advanced security controls to enforce policies that automatically block risky behavior.
Backup & Recover guards against accidental data loss, corruption, or unauthorized deletion. Automated daily backups and granular point-in-time recovery make it easy to restore complex objects and relationships — with smart alerts that flag unusual activity before it becomes a compliance issue.
Govern
Minimize data liability by automating retention policies and individual privacy requests.
Privacy Center helps you navigate evolving regulatory requirements like GDPR and CCPA. Manage Data Subject Access Requests, Right to be Forgotten, and sensitive data deletion or anonymization to stay compliant and reduce risk. Simplify customer consent with Global Consent Manager, putting customers in control of their data and strengthening trust.
Archive boosts system performance by moving historical data out of production, while keeping it accessible in a compliant, read-only state. You can seamlessly automate archiving to run based on predefined criteria and set clear data retention limits.
Find your path to AI success with the right experts and apps.
Leverage Professional Services and Salesforce Certified Partners for the expertise, agents, and apps needed to unlock your data and secure long-term AI success. Depending on your unique needs, engaging one or both can maximize your ROI.
Professional Services
Realize value quickly and become self-sufficient with Salesforce.
Partners
Connect with agents, apps, and experts to build and grow your business with AI and Salesforce.
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Salesforce Data Privacy & Compliance FAQ
Data privacy and compliance are intrinsically linked. Navigating compliance means having systems in place to help you follow laws, regulations, and guidelines designed to protect personal information. You can read more about this here.
First is understanding what regulations you must adhere to. You can learn more about key regulations in our whitepaper here. Your next step is to determine any processes within your business that may impact the protection of your customers' data, like third party developers having access to unmasked information. Then, you must take the necessary steps to protect any vulnerable data, keeping those key regulations in mind.
First is understanding what regulations you must adhere to. You can learn more about key regulations in our whitepaper here. Your next step is to determine any processes within your business that may impact the protection of your customers' data, like third party developers having access to unmasked information. Then, you must take the necessary steps to protect any vulnerable data, keeping those key regulations in mind.
It is highly dependent on the needs of your business. You should consider your overall data strategy and find products that support your goals. Salesforce's Trusted Services products are a good place to start when considering your data privacy and compliance requirements.