HOW TO: LEAD GENERATION
Lead Generation in Salesforce
Official Documentation: Generate Leads from Your Website for Your Sales Teams
When you set up Web-to-Lead, Salesforce captures prospects who provide contact information. You can also redirect prospects to other web pages that are critical to campaign success.
Official Documentation: What are the Advantages of Using Leads?
Understand some of the advantages of using lead generation, including the ability to maintain two separate lists — one for prospective customers and one for existing customers.
Official Documentation: Generate Leads from LinkedIn Lead Gen Ads
Step-by-step instructions connect LinkedIn Lead Gen advertisements to Salesforce. When prospective customers fill out a form on your LinkedIn ad, we convert the data directly to new leads in Salesforce.
Trailblazer Community: How Can I Receive a Notification Email When a New Lead Comes In?
Use a web landing page to capture visitor information, and receive real-time notifications when new leads come in.
Trailblazer Community: Importing Leads from External Lead Generation Websites
Take a look at ways to import leads from third-party lead gen websites into Salesforce.
Knowledge Article: 5 Proven Ways to Generate More Leads with Salesforce CRM
Check out these five ways Salesforce can help you get more leads, process them more effectively, and refine your lead generation efforts.
More Awesome Resources
Lead gen has also been the topic of many a Salesforce blog post, knowledge article, and e-book. Check these out for more strategies, tips, and how-tos for effective lead generation:
Salesforce Hub: What Should You Expect from Lead Generation Software?
Learn how lead generation tools can help your salespeople personally focus on well-qualified leads while other leads are automatically nurtured.
Salesforce Blog: Supercharged Lead Generation for Your Sales Teams
Uncover the secrets to generating great lead pipeline (at scale) for all your salespeople.
Salesforce Hub: 9 Strategies to Help You Generate New Leads
From regular customer care calls to becoming a trusted source of information, here are nine ideas to help you hit your lead gen targets.
Marketing Cloud: 6 Top B2B Lead Generation Strategies
Take a deep dive into six well-tested strategies for lead generation, whether you are building your program from scratch or refining your current lead generation process.
Video: Salesforce Pardot: Lead Generation Demo
Check out this one-minute video overview of Pardot. Get everything you need to drive demand and fill your pipeline with high-quality leads — right at your fingertips.