Marketing Cloud, Trailhead...
HOW TO: LEAD GENERATION
Lead Scoring and Grading in Salesforce
Official Documentation: Prioritize Leads with Einstein Lead Scoring
Learn how Salesforce Einstein uses artificial intelligence to score your leads, and how your sales team can prioritize its leads by score.
Official Documentation: Understand How Einstein Scores Your Leads
Gain a deeper understanding of how Einstein Lead Scoring uses data science and machine learning to discover the patterns in your business’ lead conversions, and how to predict which current leads to prioritize.
Its overview explains how prospects are scored and how to modify the scoring rules to fit your business needs.
More Awesome Resources
Best Practices: The Basic Science Behind Lead Scoring
Check out this quick primer on some important aspects of lead scoring and how they benefit your organization.
Pardot Blog: 4 Lead Scoring and Grading Scenarios Explained
What’s the difference between lead scoring and lead grading, and why would you ever need both? Take a look at what the different combinations of lead scores and grades really mean for your business.
Pardot Video: Scoring and Grading
Get inside effective scoring and grading, part of Pardot’s Weekly Best Practice and Strategy Webinars series.
Pardot: Scoring and Grading Lab
Go hands on with an interactive look at how automatically qualifying leads with scoring and grading can save time, increase close rates, and improve sales and marketing alignment.
Pardot Video: Salesforce for Startups: Qualify Your Leads
Learn how to use scoring and grading to determine your perfect lead. Presented by Pardot.
Pardot Video: Automated Lead Scoring and Grading Demo
Watch this one-minute video to see how easy lead scoring and grading is, how it works, and how it can help you.
Pardot Training: Lead Qualification: Scoring Categories
Get step-by-step training for using multiple scoring categories to score a prospect on more than one product or lines of business.