Media App

The Financial Times’ web and mobile app transforms the business of journalism.

 
 

FT.com App

Responding to a new generation of news consumers, the Financial Times integrated news delivery with customer data to optimize the online experience.
 
 

PRODUCTS USED:

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FT.com delivers the news when, where, and how readers choose to consume it.

 
 

The Business Challenge

As the Internet decimated revenue for print publishers, Financial Times focused on the digital experience. But creating a digital-first approach for its 2.1 million readers proved challenging. The publisher needed to build a unified brand experience across all channels so readers could move fluidly and seamlessly between devices and browsers.

The App Solution

To achieve its vision, the Financial Times empowered a small team of internal developers to build a highly scalable, next-generation version of the company's news site on Heroku. By connecting Salesforce data to the website, the Financial Times revolutionized its customer engagement. The new FT.com provides readers with a faster, more personalized, and more consistent experience.
 
 

All FT.com customer data is inside Salesforce, so we can tailor information to users and subscribers based on a single data source.”

DAVID EDGE, Software Development Manager
 

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