Also known as “customer information database software” and “customer relationship database software,” customer database software is a tool designed to help businesses store and locate valuable customer data. This may include contact information such as names, telephone numbers, and email addresses in addition to other relevant data such as purchase history and legal documentation.
In terms of functionality, customer database software can be described as part of a larger customer relationship management (CRM) solution. The difference is that while CRM is designed to holistically manage the entire customer relationship process, a customer database focuses more on the data itself. Think of it as a digital filing cabinet — but that’s really just the tip of the iceberg.
The best customer database software can perform a number of tasks in addition to storing data. Advanced tracking tools ensure that you always know where your leads are in the sales pipeline and what your next step should be to keep them moving forward. Behavior analysis gives you insight into the mind of your client so you can personalize their experience to match their needs. Cross-channel capabilities give you the power to share vital information across channels, using that data to optimize your marketing campaigns.
The end goal is improved sales for your business. Customer database software plays an important role in sales management, letting your teams manage more leads, allowing fewer sales to fall through the cracks, and scaling your sales to match your growth.