Build and manage any kind of email campaign. Use CRM and other data for personalization that drives engagement. Automate your marketing to scale your capabilities and reach customers with relevant messaging.
Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend your digital marketing strategy by adding mobile to your email and social campaigns.
 
Connect social to marketing, sales, and service with social media marketing tools. Listen, engage, publish, and analyze data from over a billion sources, and automate social workflow.
Activate your customer data to power all digital advertising and manage ad campaigns. Enhance new customer acquisition, re-engage inactive customers, and align advertising with every channel.
 
Create landing pages. Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values.
Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.
 
Find value in every customer interaction. Capture, unify, and activate customer data from anywhere — then harness it to create content, commerce, and advertising that’s more relevant and effective.
Use marketing to stock your pipeline with high-quality leads. Empower sales to connect with prospects faster and more prepared. Understand your marketing ROI, and maximize your efforts with advanced analytics.
 
Personalize and automate email, mobile, and web journeys for every customer at scale.
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Listen, engage, publish, and analyze. Create 1-to-1 social conversations like never before.
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Leverage your CRM data and manage your advertising at scale.
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Automate and optimize your lead-generation and nurturing programs throughout the prospect lifecycle.
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Marketing Cloud allows us to talk to customers individually and create that 1-to-1 relationship like we have in stores.”

KIMBERLY RUTHENBECK, DIRECTOR OF WEB EXPERIENCE
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