Multipliers for Marketing Cloud
Multipliers differ based on your Edition or Product, subscription start date, destination country and message type.
Messaging products and multipliers
WhatsApp Messaging Products
| Product | Current Multipliers for WhatsApp Products | Archived Multiplier Records |
|---|---|---|
| WhatsApp First Business Messaging | WhatsApp Business Messaging (1,000) | WhatsApp Business Messaging (1,000) Archived Record |
| WhatsApp Conversations and WhatsApp Chat | WhatsApp Conversations (1,000) and WhatsApp Chat Messages (1,000) | WhatsApp Conversations (1,000) and WhatsApp Chat Messages (1,000) Archived Records |
Messaging Multipliers - Marketing Cloud Editions*
These mulitpliers are based on your Subscription start date.
SMS/MMS Messages
For Subscriptions starting on/after September 1, 2022
| Subscription Start Date | Multipliers for SMS/MMS Messages | Archived Multiplier Records |
|---|---|---|
| September 1, 2022 - Present | SMS/ MMS Messages (1,000) | SMS/MMS Messages (1,000) Records |
Super Messages - excluding SMS/MMS Messages
For Subscriptions starting on/after September 1, 2022
| Subscription Start Date | Multipliers for SMS/MMS Messages |
|---|---|
| September 1, 2022 - Present | Super Messages - excluding SMS/MMS |
SMS/MMS Messages
For Subscriptions starting on/before August 31, 2022
| Multipliers by Subscription Start Date | Multipliers SMS/MMS Messages | Multipliers Super Messages - excluding SMS/MMS |
|---|---|---|
| May 17, 2022 - August 31, 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| March 1, 2022 - May 16, 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| November 11, 2021 - February 28, 2022 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
| August 17, 2021 - November 10, 2021 | SMS/ MMS Messages (1,000) | Super Messages - excluding SMS/MMS (1,000) |
Messaging Multipliers - ExactTarget Editions*
These mulitpliers are based on your Subscription start date.
ExactTarget Editions and Marketing Cloud Non-Profit*
| Multipliers by Subscription Start Date | Multipliers SMS Messages - excluding US & CA | Multipliers Super Messages - including US & CA SMS |
|---|---|---|
| May 17, 2022 - present | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| March 1, 2022 - May 16, 2022 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| November 11, 2021 - February 28, 2022 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| August 17, 2021 - November 10, 2021 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
| June 20, 2021 - August 16, 2021 | SMS Messages - excluding US & CA | Super Messages - including US &CA SMS (1,000) |
ExactTarget Editions - FP/LP Editions*
| Subscription Start Date | Multipliers SMS Messages - excluding US & CA |
|---|---|
| May 17, 2022 - present | Super Messages (1,000) |
| March 1, 2022 - May 16, 2022 | Super Messages (1,000) |
| November 11, 2021 - February 28, 2022 | Super Messages (1,000) |
| August 17, 2021 - November 10, 2021 | Super Messages (1,000) |
| June 20, 2021 - August 16, 2021 | Super Messages (1,000) |
| October 15, 2019 - June 15, 2020 | Super Messages (1,000) |
| June 18, 2019 - October 14, 2019 | Super Messages (1,000) |
| December 1, 2017 - June 17, 2019 | Super Messages (1,000) |
| March 1, 2015 - November 30, 2017 | Super Messages (1,000) |
| Prior to March 1, 2015 | Super Messages (1,000) |
ExactTarget Defined Usage Editions*
| Subscription Start Date | SMS & MMS Messages - Defined Usage |
|---|---|
| August 17, 2021 - present | SMS & MMS Messages - Defined Usage |
| Dec 01, 2017 - August 16, 2021 | SMS & MMS Messages - Defined Usage |
*Includes Professional, Corporate, Enterprise, Enterprise Plus, Advanced, Agency and Limited (LP) Editions. Basic Editions do not provide access to SMS and MMS capabilities.