Marketing Cloud Personalization
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs.
What can you do with Marketing Cloud Personalization?
Treat every customer as an individual and reduce costs with our personalization engine.
Personalize moments across the customer journey.
Create a 1-to-1 customer experience using data to generate offers and content across your owned and operated digital channels.
Automate customer journeys with AI. Refine them using real-time data about customer wants and needs.
Use AI and data to empower your sales and service teams to have more impactful conversations with customers.
Engage with real-time recommendations.
Create a deep understanding of what customers need in the moment, using real-time and historical data.
Dynamically personalize email with data and AI at the time of open to ensure your messaging is always hyper-relevant.
Engage customers in the moment with AI and real-time data to determine a personalized next-best offer or action rooted in business value.
Maximize return on marketing campaigns.
Monitor dashboards with deep analytics on customer trends across channels and touchpoints.
Use AI to test efficiently on individuals, not just audiences. Launch A/B tests and view results in real time to optimize on the fly.
Leverage data from dynamic survey questions to inform and manage relevant 1-to-1 customer experiences in real time.
Extend the power of Marketing Cloud Personalization with these related products.
Data Cloud for Marketing
Activate your data, scale insights with AI, and unify all your data into a single customer profile.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Marketing Cloud Intelligence
Optimize marketing performance and spend across every campaign, channel, and journey.
Marketing Cloud Personalization Pricing
Find the right Marketing Cloud Personalization edition for your business needs.
Growth
Personalize every interaction across channels like your website and email
$
100,000
Org / Year
USD (billed annually)
- Web and Email Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations
Premium
Supercharge cross-channel personalization with AI driven, next-best actions in real-time
$
300,000
Org / Year
USD (billed annually)
- Web, Email and App Personalization
- Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting
- Product and Content Recommendations and AI-Driven Next-Best Actions and Offers
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
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Marketing Cloud Personalization FAQ
A personalization engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.
Increase the ROI of every site visit with 1-to-1 personalization.
Many Marketing Cloud products offer the ability to personalize customer engagements, however, “Personalization” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.
- Improved CSAT and customer experience
- Increased conversions on your website and across your email marketing
- Improved website and app experience, including increased time spent on-site and reduced bounce rate
- Reduced overall acquisition costs
- Improved marketing performance from smarter marketing segmentation
- Real-time triggers and intent driving engagements
Yes, Marketing Cloud Personalization and Salesforce Interaction Studio are one and the same. Interaction Studio was rebranded as Marketing Cloud Personalization in 2022.
Yes, Marketing Cloud Personalization and Evergage are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalization.