Accelerate your sales cycle by giving sales reps the tools they need to close deals faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and get powerful marketing automation software in the cloud.
Fill the funnel with high quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly targeted email campaigns, and personalize the buyer’s experience from click to close.
Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.
Take winning from an art to a science. Track campaign performance with customizable dashboards to better understand which programs are working, how your two teams are contributing to success, and what needs to be done to crush your revenue goals again and again.
Request a guided tour to get a hands-on look at B2B marketing automation with Pardot. You’ll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.
Business-to-business marketing automation enhances lead generation and nurturing through sales funnel stages. Prospects are moved efficiently along a path to become sales-qualified, and ultimately, become customers.
With marketing automation software like Salesforce Pardot, you can close more deals by providing your sales team with helpful lead intelligence and prioritization. By automating basic sales tasks, your sales team can focus on managing and nurturing only the best leads.
The Pardot marketing automation platform also tracks campaign performance, highlighting successful initiatives that allow your team to better strategize and meet revenue goals. Learn how to get started with Pardot B2B Marketing Automation.