Events App

Salesforce creates a unified events app that reflects the energy and excitement of Dreamforce.


Salesforce Events App

Salesforce customers can now use a single app to easily register for and navigate all of the company’s events, including its largest — Dreamforce.

FROM IDEA TO APP: Less than 6 months

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Simple, secure, and scalable, Salesforce’s Events App streamlines the event experience.


The Business Challenge

With over 170,000 attendees and 3,300 sessions, Dreamforce is massive, and only one of the events we put on each year. Pulling off events of that magnitude is as challenging as it sounds. Employees are tasked with staffing, booking speakers, and ensuring a smooth experience for attendees. Attendees must navigate their way through huge venues and more sessions than they can imagine. Before Dreamforce ’15, we knew we needed to reimagine the event experience for our customers. 

The App Solution

Built on the Salesforce Platform, our new Events app brings every event under one mobile-first experience. A simplified, secure single sign-on process through Salesforce Identity and a clean UI give attendees a quick and easy way to access the information they need. Maps allow users to see where a session is taking place and how long it will take to get there, and Einstein recommends sessions to attend, based on key details like attendee industry and business.

Now, all Salesforce events can be found in one app, providing better experiences to all our event attendees and streamlining business processes internally for all Salesforce employees.”


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