At its heart, CRM is essentially a tool for storing, analyzing, and retrieving client information. This allows businesses to create more personal connections with their customer base by referencing past client actions, tracking customers through various channels, and giving representatives the ability to provide one-on-one customer journeys. But CRM has the potential to be much more. By extending CRM effectiveness via custom applications, CRM data-management capabilities take on greater significance.
Given that an effective CRM system is likely to extend across every department, the potential for custom CRM applications aren’t limited only to sales or marketing. With custom apps for CRM, human resource specialists can automate time-consuming, repetitive tasks associated with onboarding, training, and time-off approval. Accounting and finance departments can use custom apps to automate delicate processes and ensure compliance, and can also help with purchase-order tracking. R&D departments can build custom apps that collate relevant data and automatically implement it in the development of new products or services. The list goes on
Essentially, if there is any area where you feel that your CRM solution isn’t meeting your business’ unique needs, the right app development platform can help you fill in the gaps. Of course, with hundreds (or more) PaaS app development tools to choose from, finding the right platform can be more difficult than you might expect.
Before you commit to an app development solution that might not have everything you need, consider the one that does: The Customer 360 Platform.
The Customer 360 Platform Provides the Tools for Building Success.
Salesforce, the world’s #1 CRM solution, has been helping connect customers and companies for nearly two decades. And, at the center of the Salesforce ecosystem is the Customer 360 Platform. Platform powers the entire range of Salesforce products, and now you can put the same platform Salesforce uses to design its own applications and software solutions to work building custom apps for your business.
The Customer 360 Platform offers the tools to help you create powerful business applications, fast. From easily setting up and maintaining run times with the Lightning Platform runtime services, to effortlessly automating complex business processes with process-building tools, to including social media options into every app with social collaboration capabilities, the Customer 360 Platformempowers you to create the solutions that define your success.
Lightning App Builder gives users access to a range of point-and-click tools for creating custom applications, incorporating advanced business logic and presented in visually appealing formats, all without needing any coding experience on the part of the user. Schema Builder makes it possible for you to design your own data model, offering a dynamic environment in which you can view and interact with every object and relationship in your app. Heroku gives those with coding experience the chance to put that knowledge to use by supporting a range of programing languages, for more in-depth control over how you build your apps.
Add to these tools the ability to create personalized reports and embed analytics capabilities directly into your apps, and to deploy across 14 languages and most worldwide currencies, and you’ll see how the Customer 360 Platform can generate an average five-year ROI of 478%. Platform also provides access to the Salesforce AppExchange, where you can browse through hundreds of security-vetted, customer-reviewed, ready-made applications, ranging from free to enterprise-grade. Best of all, these apps are likewise fully customizable, so that you can find the app that’s right for your needs, and then make it even better.
With the Customer 360 Platform, you’ll have access to apps specifically designed to fill your business needs — no matter what those needs may be.
The Customer 360 Platform Puts Development Power in Your Hands.
No one understands your business like you do, and with the power to design custom apps in your hands, you’ll be able to turn that expertise into real, personalized application solutions, and to do so more quickly than with any other platform. In fact, Platform users enjoy a 50% faster app development lifecycle on average.
Your business isn’t an off-the-shelf organization, so don’t settle for off-the-shelf applications. Build the best for your business, with the Customer 360 Platform.