Welcome to Salesforce Research

Get data-driven insights to keep tabs on industry trends and transform how you drive customer success.

New Research:
“State of Marketing”

See transformative insights from a global survey
of 3,500 marketing leaders.

Get the report



Sales Research

2016 State of Sales Report

State of Sales Report

Get insights on top sales trends from over 3,100 global sales professionals.

Interactive: Are You a Team of Sales Champs?

Quiz: Are You a Team of Sales Champs?

Take a 2-minute quiz to see how you stack up against top sales teams.

Webinar: 4 Best Practices

Webinar: 4 Best Practices

Find out which four key practices drive sales performance.


Customer Service Research

2017 State of Service Report

State of Service Report

Get the latest industry insights from over 2,600 customer service professionals.

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Quiz: Score Your Service?

Take a 2-minute quiz to see how you stack up against top service teams.


Webinar: Elevating Service for the Connected Customer

Hear experts discuss the key trends redefining the role of customer service organizations.


Marketing Research

2017 State of Marketing

State of Marketing Report

Learn which trends are shaping the future of marketing according to 3,500 leaders worldwide.

Infographic: State of Marketing

Infographic: State of Marketing

See the top trends shaping marketing in 2016.

State of Marketing Podcast

Podcast: Marketing in 2016

Hear key findings and next steps for marketers based on "State of Marketing" data.


Webinar: The State of Marketing Today

Webinar: The State of Marketing Today

Find out how your organization stacks up to high-performing teams and which trends lead to success.

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Harvard Business Review Analytic Services Report: High-Value Marketing

Find out why successful marketing initiatives require technology, analytics, and collaboration.

Dreamforce Interviews

Video: Marketing Hot Topics

Live from Dreamforce, this interview captures the most talked-about report highlights.


IT Research

State of IT

State of IT Report

Get data-driven insights into the biggest historical shift in IT's role.

Low-Code Development

Low-Code Development

See how IT leaders are evaluating the value and challenges of low-code application development.

Infographic: State of Sales

Infographic: State of IT

See top digital transformation trends based on our research.


5 IT Trends

Webcast: 5 IT Trends

Master the five trends driving IT today.


Analytics Research

State of Analytics Report

Get insights on analytics use from more than 2,000 business leaders.


Infographic: State of Analytics

Check out top stats from our latest analytics research.


Webinar: Analytics Best Practices

Hear from the experts on why a data-driven approach matters.


Industry Research

Financial Services

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Connected Banking Customers

Get insights from over 2,000 consumers on what they expect from retail banks.

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Connected Investors

Read about the financial priorities and of over 2,000 investors, and how technology is raising their standards.

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Financial Services Marketing Trends

See how top financial service marketers engage policyholders, investors, and banking customers.

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Digital Banking Trends

See how IT teams are shedding legacy strategies and technologies to usher financial services into a digital future.



Connected Shoppers

Get insights into the expectations of empowered consumers for a smarter retail experience.


Retail and Consumer Goods Marketing Trends

Get focused marketing insights from consumer goods and retail marketers.


Healthcare and Life Sciences

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Connected Patients

Get insights from over 2,000 consumers on their evolving expectations of healthcare providers.

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Healthcare and Life Sciences Marketing Trends

Find out how leading HLS marketers engage customers and prospects across the lifecycle.


Other Industries

2017 Connected Citizens

Connected Citizens

Understand how and why modern citizens engage digitally with their local governments.


Connected Subscribers

See what today’s connected customers want from their communication service providers (CSPs)


Revolutionizing Customer Service in Manufacturing

Get insights from nearly 300 global customer service leaders in the manufacturing industry.


Special Reports

The AI Revolution

The AI Revolution

See how changing customer expectations are putting AI at the forefront of business strategy.

State of the Connected Customer Report

State of the Connected Customer Report

See how consumers and business buyers are driving smarter customer experiences.

Impact of Equality and Values

Business Equality and Values

See what customers, employees, and business leaders value when looking beyond profit.


Putting Wearables to Work

Putting Wearables to Work

See how wearables are grabbing a hold of the enterprise in this special report.


IDC Report: The Salesforce Economy

Learn about the impact of the Salesforce ecosystem on local economies.


Infographic: The Salesforce Economy

World at a glance: See the Salesforce ecosystem impact.


Putting Wearables to Work

Benchmarks for Small Business Growth

Get ahead with the help of 3,800 small business leaders.



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