State of the
Connected Customer

Get insights from over 8,000 global consumers and business buyers on their elevated standards for customer engagement.
 
 

Sales Research

 
Get insights on top sales trends from nearly 3,000 global sales professionals.
Get a data-driven overview of how selling to and engaging with customers is transforming.

Customer Service Research

 
Get the latest customer service insights from over 3,500 agents and leaders worldwide.

Marketing Research

 
4,100 global leaders weigh in on the trends redefining marketing.
Discover how worldwide marketing leaders are redefining and measuring success.
Discover how advertisers are maximizing ad spend and putting data at the center of all they do.

IT Research

 
Get insights into the priorities, strategies, and skills of IT teams worldwide.
Get data-driven insights into the biggest historical shift in IT's role.
See how IT leaders are evaluating the value and challenges of low-code application development.
 
Learn how new approaches to workforce and application development address the developer shortage.

Industry Research

Financial Services

 
Get insights from over 2,000 consumers on what they expect from retail banks.
Learn what nearly 8,000 modern investors expect from their financial advisors.
See how financial services marketers are engaging policyholders, investors, and depositors.
 
See how IT teams are shedding legacy strategies and technologies to usher financial services into a digital future.

Retail and Consumer Goods

 
Learn how top retailers are driving more revenue through data-fueled customer experiences.
Get insights into the expectations of empowered consumers for a smarter retail experience.
Get focused marketing insights from consumer goods and retail marketers.
 
Learn how consumer goods leaders are optimizing for changing business models.

Healthcare and Life Sciences

 
Get insights from over 2,000 consumers on their evolving expectations of healthcare providers.
HLS marketers reveal the trends reshaping their work.

Other Industries

 
See how travel and transportation companies can meet customer expectations across their journeys.
Media consumers reveal how studios and distributors can ramp up experiences.
See what today’s connected customers want from their communication service providers (CSPs)
 
Nonprofit leaders share insights into the trends shaping the social sector.
Get insights from nearly 300 global customer service leaders in the manufacturing industry.
Understand how and why modern citizen engage digitally with their local governments.

Special Reports

 
Global consumers and business buyers reveal their elevated standards for customer engagement.
Understand the rising importance of trust in customer relationships and how to solve for the “personalization paradox.”
See how over 2,400 consumers view the role of business, ethics, and technology in the Fourth Industrial Revolution.
 
See research on the role of unified data for customers, business, and IT.
Understand why critical skill sets are changing, and what companies can do to prepare employees.
Learn what practices separate growing SMBs from their stagnant competition.
 
See how changing customer expectations are putting AI at the forefront of business strategy.
See how wearables are grabbing a hold of the enterprise in this special report.
 
Learn about the impact of the Salesforce ecosystem on local economies.
World at a glance: See the Salesforce ecosystem impact.
Get insights on analytics use from more than 2,000 business leaders.