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4,100 global leaders weigh in on the trends redefining marketing.
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Discover how advertisers are maximizing ad spend and putting data at the center of all they do.
 
Discover how leading marketers are turning the AI revolution into reality.
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Get data-driven insights into the biggest historical shift in IT's role.
See how IT leaders are evaluating the value and challenges of low-code application development.
 
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Get insights from over 2,000 consumers on what they expect from retail banks.
Learn what nearly 8,000 modern investors expect from their financial advisors.
See how financial services marketers are engaging policyholders, investors, and depositors.
 
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Learn how consumer goods leaders are optimizing for changing business models.
 
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HLS marketers reveal the trends reshaping their work.
 
See how travel and transportation companies can meet customer expectations across their journeys.
Media consumers reveal how studios and distributors can ramp up experiences.
See what today’s connected customers want from their communication service providers (CSPs)
 
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Get insights from nearly 300 global customer service leaders in the manufacturing industry.
Understand how and why modern citizen engage digitally with their local governments.
 
Global consumers and business buyers reveal their elevated standards for customer engagement.
Understand the rising importance of trust in customer relationships and how to solve for the “personalization paradox.”
See how over 2,400 consumers view the role of business, ethics, and technology in the Fourth Industrial Revolution.
 
See research on the role of unified data for customers, business, and IT.
Understand why critical skill sets are changing, and what companies can do to prepare employees.
Learn what practices separate growing SMBs from their stagnant competition.
 
See how changing customer expectations are putting AI at the forefront of business strategy.
See how wearables are grabbing a hold of the enterprise in this special report.
 
Learn about the impact of the Salesforce ecosystem on local economies.
World at a glance: See the Salesforce ecosystem impact.
Get insights on analytics use from more than 2,000 business leaders.