Conquer Audience Engagement Through Personalized Experiences
Millions of people across the globe tune in to their favorite shows to unwind, often bingeing multiple episodes in one sitting. Others mount stationary bicycles or treadmills and tune out the world to focus on achieving momentary bliss through exercise. Still others look to websites or paper copies of publications to read the latest news, gossip, or other captivating stories.
These consumers have seemingly endless options when it comes to their subscriptions. But that often means consumers aren’t loyal to a particular brand. Rather, they jump back and forth between services when they find something tempting on a competing platform — such as when a game debuts exclusively on Playstation Now, leaving competitors like XBOX and Nintendo high and dry, or when a service like Walmart+ offers more perks than Amazon Prime. With all of these choices, how do you maximize audience engagement and keep your customers using your service longer?
What is audience engagement?
Offering a breadth of content
Providing personalized recommendations
Serving up exclusive content offers
Delivering a seamless experience
How do you measure audience engagement?
What are some good examples of audience engagement?
Trailblazers in the media industry are using the power of their technology platforms to innovate across their businesses. They are consolidating processes onto one platform to make their teams more efficient. They use data to deliver personalized experiences for fans. And they’re building audience communities that can deeply engage with the brand through immersive experiences. See how these trailblazers are making the most of their technology to separate themselves from the pack and keep their audiences engaged: