Today’s marketing automation platforms allow businesses to segment audiences by a number of identifiers like age, location, interests, and buying history. This targeted approach to email marketing means customers receive highly targeted communications that are relevant to them. As a result, businesses are more likely to see higher engagement and more conversions from their messages.
This is particularly true if your audience has opted in to your email outreach — it means they’re interested in your business and how your products or services can be useful to them. That presents an opportunity for your marketing team to capitalize on and develop trust with audiences that lead to stronger customer relationships.
One of the top benefits of email marketing is its ability to personalize messages. Personalization
turns a simple marketing strategy into a unique opportunity for brands to develop customer relationships. Another benefit is complete control over the message, since there are no third parties involved. You control how, when, and why you connect with your customers.