Partner in success with AI + Data + CRM.

Discover new opportunities to deliver success, power growth, and drive innovation with the #1 AI CRM.

Partner success drives customer success.

To unlock new opportunities in generative AI, customers are looking to trusted partners to bring strategic guidance, technical expertise and innovation, to extend Salesforce across every industry, product, and region.

We’re sharing the latest on AI, our strategy, amplifying new resources, and highlighting major opportunities to partner in success with Salesforce and deliver the #1 AI CRM.

  • Get market-ready with technical and product expertise to deliver success
  • Grow your business by connecting to strategies that power customer growth
  • Drive market-leading innovation, together with AI + Data + CRM
*Source: 2023 Salesforce Partner Value / AppExchange Customer Success Survey. A 2023 survey based on n=1,000 customers across AMER, EMEA, LATAM and APAC.

Help power the future of trusted enterprise AI.



Leading customers into an AI future

Hear from Salesforce’s new Head of AI, Clara Shih, on how companies can prepare for generative AI.


Watch our AI Day announcement

See Salesforce Chair, CEO, and Co-Founder Marc Benioff and AI visionaries share game-changing news about the future of trusted enterprise AI.


Drive industry-focused growth through alignment, AI-readiness, and joint transformation. Hear from industry leaders across Salesforce on ways to partner in growth.

Get AI-ready with technical and product expertise to deliver success.

Set your business up for success and harness new technologies, navigate new challenges, and lead customers into an AI future.


Stay current on AI + Data + CRM

Check out upcoming virtual enablement events and on-demand training for AI + Data + CRM.


Begin your AI + Data + CRM learning journey

Get a comprehensive, guided, and self-paced experience to grow your AI + Data + CRM skills.


Grow your Salesforce sales capabilities

Access Salesforce sales resources and sell with success across AI + Data + CRM.

See how partners drive innovation with trusted AI.


“With generative AI we’re going to see more of a focus on how we can deliver the best customer experiences possible and create the best products for our customers.”

Mark Farbrace

Managing Director, Accenture

“We see [the revolution of generative AI] and work with our customers every day as an opportunity for productivity improvement, as an opportunity to enhance customer intimacy, as an opportunity to really personalize and tailor customer experience at scale.”

Maximilian Schroeck

Chief Commercial Officer for Salesforce, Deloitte

“We are looking at what are the gaps and what are the use cases that we could address with AI, what could make it better, but also what are the pitfalls that we need to be aware of—especially from a privacy and data protection perspective.”

Emely Patra

EMEA Salesforce Alliance Leader, Publicis Sapient

“Human-centric design, and how that works in an AI context is a big part of what we're doing, as well as developing technology and helping our clients use the right model for the right case.”

Jeremy Bassinder

Head of AI, IBM

“We have around 50,000 data scientists, and they're at the heart of what we're trying to do around generative AI because we're working very closely with clients to get them comfortable with how they scale around their use cases.”

Rob Walker

President of Cognizant Global Growth Markets, Cognizant

“We’re developing the types of services to help our clients navigate and realize the upside opportunities from generative AI—and do that in a trusted way.”

Reggie Walker

Global Account Partner and Global Salesforce Alliance Leader, PwC

Connect to AI + Data + CRM strategies that power growth.

Maximize your growth with proven strategies and co-marketing resources that drive demand, accelerate sales cycles, and help every customer to become an intelligent customer company.


Go to market with proven co-marketing resources.

Boost awareness and demand with scalable co-marketing resources from the AppExchange Marketing Program.

Partner Community

Supercharge your marketing efficiency with on-demand assets.

Access ready-to-use E-mail marketing templates, customizable social media posts, and sales plays in the Partner Marketing Center.

Partner Community

Tap into key resources to drive demand

Discover how to leverage exclusive benefits and partner resources to power success for your org.

Partner Community

Maximize your time and impact with new resources

Dreamforce may be over, but you can keep learning, growing, and innovating with custom resources created especially for you. Maximize your time and impact by exploring new resources mapped to your role.